Latinos are arguably the single fastest growing ethnicity in the U.S. It is equally noteworthy that they are also the fastest growing event-going ethnicity in the country as well. Just to demonstrate this, consider the fact that Latinos attend up to 11 films in a year and also purchase 15 percent of the total tickets… [Read More]
Tips for growing e-commerce with US Hispanics
Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities… [Read More]
Things to Remember When Converting to a Bilingual Website
English to Spanish If you own your own business, your main goal is to distribute your product or services to as many customers as possible. In this age of Internet marketing, a company’s website is easily one of their biggest advertising assets. Websites are a low cost way to get all the information concerning your… [Read More]
Objectives for Hispanic Marketing Partnerships
In 2011, there are new trends that are emerging to redefine the concept of traditional advertising agencies models. The best approach involves collaboration between functional teams to build one bridge that provides a healthy deviation from the traditional models. The changing times have created an atmosphere that is ripe for advertising agencies to adopt new… [Read More]
Grow with CRO
Looking to turn the curious into customers? The Hispanic community has embraced the web in full force; with an established online community as a place for shopping, learning and socializing. If you are looking to penetrate the Hispanic Market and learn the mechanics behind what makes Hispanic web users tick, give your online brand a subtle,… [Read More]
Insert Link Building into Your Daily Routine
Link building should be inserted to your daily routine in order to increase marketing efforts of reaching more Hispanics online. Depending on your schedule and goals, link building can take between 30 minutes to a couple hours each day. Whether you want to find new outlets to reach Hispanics online or increase your Hispanic SEO… [Read More]
Google Rankings in Regional Hispanic SEO Campaigns
Few ways are better to market your product, Web site, or brand than with Google. Increasing your Google search rankings is one of the most important ways to ensure that people discover who you are and are made aware of the services or products that you are marketing. This high ranking is achieved through multiple… [Read More]
Figure It Out Yourself!
Within today’s internet marketing industry, it is the easiest it’s ever been to find expert tips and best practices for web marketing. For website owners, it’s easy to visit a few expert internet marketing blogs, read up on some tips, and go implement them on their own site, hoping to achieve the same results that… [Read More]
Tapping the Hispanic Market Through Spanish Websites
Targeting the Hispanic market doesn’t necessarily mean marketing in Spanish. We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully,… [Read More]
Hispanic SEARCH ENGINE MARKETING
Hispanic Market Advisors offers Hispanic search engine marketing (also know as SEM) services which is comprised of Spanish SEM and English SEM. We apply a combination of both to reach the entire spectrum of the Hispanic market relevant to your products and services. Clients find you one of two ways when searching the internet. Online… [Read More]
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