Translating your content from English to Spanish
The cornerstone of most Hispanic digital strategies is a dedicated bilingual website
To reach the entire spectrum of US Hispanics, it’s best to use a combination of English and Spanish web properties. Besides Hispanics toggle between English and Spanish web content, so easy access between equivalent English and Spanish language websites enhances user experience and the company’s reputation.
Check also: English to Spanish Website Translations
Adding a language switcher allows users to select a language when viewing your website. WordPress makes it super simple when building a Multilingual WordPress site.
The U.S. Hispanic population is almost 57 million
Hispanics account for more than half of US growth in past decade. Almost 57 million strong, Hispanics represent almost 18% of the U.S. population, and they’re expected to continue showing growth, reaching 24% of the population by 2040 and 29% by 2060, according to Nielsen. Spanish speakers worldwide: 411,631,985
Tracking the Growing Buying Power of Hispanic Consumers
Hispanic influence and buying power reaches new heights in the U.S. Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year, according to a Nielsen’s INSIGHTS report.
Businesses are talking to Hispanics online
According to data from the US Hispanic Social Media Guide, 23 million Hispanics are holding conversations online. Do you want to be part of the conversation?
Hispanic Web buyers are an attractive community of loyal shoppers
Based on Forrester data, there are 7.6 million Hispanic Web buyers in the United States who each spend an average of approximately $1,200 online per year.
The Hispanic population has a strong affinity for the use of the Internet
The Hispanic population uses the Internet for connecting with family and friends, sharing photos and files, and also, according to a Hispanic-American study conducted by Forrester Research, shopping for financial products.
Spanish-preferred online segment is the fastest growing and easist to target
Twenty percent, or 6.5 million online Hispanics prefer and use the Spanish-language internet (comScore Media Metrix, 2011). Spanish speakers worldwide (139,849,651 Internet Users): 34% market penetration.
Hispanics own and use smartphones and tablets more than other Americans
Hispanics spend more time online and in apps on smartphones, and are known as mobile “Super Consumers”: the most active smartphone users of any demographic in the U.S. According to emarketer.com, almost seven in 10 Hispanics have a smartphone, and it powers an outsize proportion of their digital activity. Owning more smartphones means that Hispanics tend to spend more time online. Their daily time spent using mobile (3 hours) is more than an hour higher than the figure for non-Hispanics. Learn about Mobile Marketing to reach US Hispanics.
Hispanic women in the U.S.
Hispanic women in the United States will reach 51 million by 2050 and will make up 25% of the total U.S female population by 2050, according to Hispan Telligence.
Spanish-speaking Internet users growth outpacing the world average
Spanish Speaking Internet Usage Statistics show us that the number of Spanish-speaking Internet users has grown to 290,348,251 by June 2016 representing 8% of the total World population, according to InternetWorldStats.com. 56% of U.S. Hispanics speak Spanish only at home while 26% speak Spanish and English equally.
Disclaimer: Targeting to Hispanics is not equal to targeting in Spanish! However, targeting to Hispanic consumers should include Spanish SEM strategies, including Spanish SEO and paid search engine advertising.
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Translating Your Website to Spanish to Reach Spanish-Language Speakers
If you are interested on translating your English-language website to Spanish, please continue here to learn more about our English to Spanish Website Translation services.
Translating Your Marketing Material to Tap into the Hispanic Market
If you are interested on translating other marketing material such as success stories or newsletters content, please continue here to learn more about our Document Translation and Localization services.