Franchise Ownership by Hispanic Americans Will Continue To Grow in the United States
As written by Jose Torres many years ago in Franchising World (back in February 2012), fast forward more than five years and Hispanic-owned businesses continues to be the fastest growing segment of small businesses in United States. Furthermore, the Hispanic community is making great inroads and progress in franchising and IFA reported that Hispanic interest in franchise opportunities has increased exponentially in last five years. Some franchises such as such as Maid Right Franchising, 7-Eleven, and Simple Tax, have already been taking the necessary steps to build connections with the Latino business community. Not surprisingly, these franchises are building Latino campaigns designed to attract and recruit this growing market of aspiring franchisees.
While the residential cleaning category appears to be a great fit for Latinos who want to start their own business in their local communities (refer to [Case Study] Franchise: Maid Right Franchising, LLC.), other categories are also flourishing among Hispanic entrepreneurs or beginning to emerge as potential good fit for Latinos.
Among the Franchising industries that we serve the most are:
- Residential Cleaning
- Tax Preparation
- Retail Food
How can Hispanic Marketing serve you?
Our Hispanic marketing services are very cost-effective and allows our clients to track results more closely and accurately. We typically analyze your business and profession, and then create a digital marketing strategy that adapts well to your objectives and budget.
Two of those strategies are:
- Employing organic search engine optimization campaigns, including Spanish SEO
- Building cost-effective paid advertising or SEM campaigns, including Facebook advertising and Google AdWords