Target Hispanics Where They Are – Hispanic Marketing for Professionals and Franchises
Is your business collecting all of the data available on your Hispanic consumer targets in order to paint the clearest picture of their interests, preferences and cultural backgrounds? Have you identified and analyzed all relevant demographic, cultural and behavioral data for precise digital ad targeting?
Although the Latino market has accounted for more than half the U.S. population growth in the last ten years or so, and in many industries, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing strategy.
Cost-Effective Online Marketing Capabilities
Targeting platforms that help brands optimize their online marketing capabilities are the key to modern Hispanic marketing success.
- Hispanic Marketing for Lawyers
- Hispanic Marketing for Surgeons
- Hispanic Marketing for Dermatologists
- Hispanic Marketing for Dentists
While the residential cleaning category appears to be a great fit for Latinos who want to start their own business in their local communities, other categories are also flourishing among Hispanic entrepreneurs or beginning to emerge as potential good fit for Latinos. If you are a Franchise Owner or Franchise Development Director looking for opportunities to grow your franchise system with Hispanic entrepreneurs, please visit our Hispanic Marketing for Franchises page to learn how we can help you.
Targeting the Latino market in 2020
Here’s a checklist with five (5) questions you may want to ask yourself if you’re serious about targeting the Latino market in 2020:
1. Is your business located in a metropolitan area with high concentration of Hispanics?
If yes, how is the demographic composition of Latinos in your state or city? Refer to Pew Hispanic Center and other nonpartisan research organizations to improve your understanding of the U.S. Hispanic population and to learn Hispanic Trends.
2. Is your business operationally ready to support both English- and Spanish-language customer requests?
If not, you should definitely be on with it, even before allocating any marketing dollars to your promotional campaigns.
3. Does your website offer visitors content accessible in both languages?
If not, consider translating or trans-creating your website to Spanish to capture the entire spectrum of Latinos living in the U.S. If your target market doesn’t include Spanish-reliant and/or less acculturated U.S. Hispanics, your English-language pages may be sufficed.
4. How is your current lead generation process like?
Today’s lead generation process needs to be far more precise and employ efficient ways that are both user friendly and search engine friendly. If your website doesn’t walk the web visitor from start to finish in the same language, it should.
5. Is your business tracking online form submissions and incoming calls per language?
Get On It!
That way you can track and measure results originated from each channel, get call email and text alerts routed to different agents, and respond to leads request faster and more effectively.
U.S. Hispanics are ahead of the curve when it comes to digital. The ultimate question is, are you on board to find the places where Hispanics drive growth and do what it takes to be effective in your Latino marketing activities?
Looking to maximize your ROI?
Our pioneering Hispanic marketing business solutions are designed to maximize your ROI. We follow metrics very closely.