Are you making investments in regards to local search, SEO, and customer engagement?
If the answer is not yet, you should consider doing so sooner than later. Especially if your business is local in nature, and you have at least one physical location, hopefully verified by Google.
Dominate and Grow Your Market Using Key Local SEO Strategies
A well-optimized web site will convert more and rank higher in the search engines. However, that’s only half of the equation. If you have your website well-optimized and you’ve invested considerably amount of time and resources to get it up in “mobile speed score”, but then you’re neglecting your local listings on the other end of the spectrum, you are not helping your business establish a healthy positive digital footprint let alone ensure market domination.
Given that today’s business world changes so rapidly, to keep up, it’s essential you build websites that drive organic growth. Marketing through local listings (also known as local citations) can have a major impact on your local SEO, and overall SEO efforts. For that reason, you should keep your local listings up-to-date and make sure the NAP’s are consistent with all your local citations (“NAP” stands for your name, address, and phone number on sites).
Local Listings: Why are they so important to professionals and small businesses?
Local Listings have an impact on SEO in many ways, some of which we’re listing here:
- Link signals – first and foremost, each local listing is a backlink to your website (maybe an obvious but friendly reminder)
- Google My Business signals – proximity, categories, keyword in business title, etc.
- Citation signals – IYP/Aggregator NAP consistency, citation volume, etc.
- Review signals – review quantity, review velocity, review diversity, etc.
- Social signals – social engagement on Google, Facebook, Yelp, etc.
- Behavioral / mobile signals – click-through rate, mobile clicks to call, links to directions, etc.
Besides having an impact on SEO rankings, it’s important for customer service, review management, and branding.
There are a lot of websites like Yelp, Foursquare and Yellow Pages where local businesses can create free local business listings. However, most professionals and small business owners are busy running their businesses and end up with insufficient quality time to manage their local listings effectively, let alone, invest in social listening and review generation and management.
Where to start? Scan Your Business and Website Now!
Thanks to the Yext Knowledge Engine, you will receive an email with the listings scan report. You can then contact us at 1-877-HMA-FITS (462-3487), or wait for our call to discuss what possible Knowledge Engine Packages for Local SEO better match your needs.
The journey of boosting your local SEO for sustainable growth starts with your first step in the right direction. Others make empty promises, we deliver trackable results!