In April 2012, Nielsen marketing group released a consumer report on the state of the Hispanic market. It stated that “if it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.” Furthermore, the Spanish language plays a prominent role in Latino ethnic and cultural identity.
The Nielsen report reveals that companies, such as Procter & Gamble, McDonald’s and AT&T spend over $5.7 billion on Spanish language advertising because they get a good return on their investment. However, how do you do when you are not a Fortune 500 company with a more limited budget?
Fortunately, Hispanic Market Advisors, leading company in Spanish SEO and Spanish SEM for small- and medium-sized businesses, is now helping dermatologists living in Hispanic Top Metropolitan Areas with their Spanish marketing needs.
We look forward to working with you to finding innovative and responsive ways to making your dermatology services more accessible to Spanish-preferred and Spanish-reliant speaking clients and others who are similarly underserved.
Many professionals, marketers and small business owners work with limited budgets and often have to decide between organic SEO and paid search. Nevertheless, organic SEO can’t always replace PPC, not vice versa. As a matter of fact, the right combination of both channels can result in the best ROI for your business or practice. While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge yet the opportunity and Hispanic Market Advisors can help you become more profitable!
In our experiences in working with Hispanic marketing initiatives for dentists, dermatologists and cosmetic surgeons, we found out again and again that the most cost-effective campaigns are those that have both paid searches and organic listings. This comprehensive multi-channel approach can help you:
Getting started with Spanish SEO and Spanish SEM is easy. Just request a complimentary call by filling out the ‘Contact Request’ form above on the page. We will contact you to discuss your business goals and objectives, then evaluate your website needs and get back to you promptly with recommended services and a plan to action.