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Home » Hispanic Search Engine Marketing Services – Hispanic SEM

Hispanic Search Engine Marketing Services – Hispanic SEM

Looking for Hispanic SEM or Spanish SEM services?

If you visit the Web often enough, most likely you have read a great deal about the Hispanic market, sufficed to realize that you cannot ignore it anymore. However, unless you are of Hispanic descent, it may be harder than you think to get started, even more so considering that there are cultural nuances and language barriers to overcome. You probably started searching in Google or Bing for companies or agencies that may be able to assist you with this endeavor, a niche market vendor that can help your Web properties gain exposure among US Hispanics and Latin American markets, and somehow you landed here… Well done! Now, let me jump right to it by saying that normally you have two ways of approaching this market outreach and tapping to Hispanic Internet users:

1/ Organic search engine marketing

Organic rank depends on a variety of factors including the mix of branded and unbranded terms in the campaign. Your organic SEO when done effectively can help you rank higher over a longer period of time. Moreover, the higher organic rankings the better PPC performance you ads may have. Read more about our Spanish SEO services.

2/ Paid advertising or SEM

Your PPC campaign efforts can result in instant benefits. However, setting up and optimizing Spanish CPC and Spanish PPC Advertising Campaigns to reach Spanish-speaking markets, including the US Hispanic and Latin American markets, can be a daunting task. Contact us to learn more about our Spanish SEM services.

How you combine each effort will depend not only on the type of product or service you provide, the industry you are in, and the target audience that you are intending to reach, but also on how soon you need to start converting clicks into quality leads (or sales), and how much marketing dollars you can allocate to an Hispanic initiative.

Get in touch with us, and then decide.

Hispanic Market Advisors helps you connect with the online Latino market and expand your reach.

Integrating your Spanish SEO and PPC in Spanish

Many marketers work with limited budgets and often have to decide between paid search and organic SEO. Nevertheless, organic SEO can’t always replace PPC, not vice versa. As a matter of fact, the best combination of both can result in the best ROI for your company. While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for!

In our experiences in working with Hispanic marketing initiatives, we found out again and again that the most cost-effective campaigns are those that have both paid searches and organic listings. Recently, a Google study named “Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads” intended to prove that. The results? Well, the study’s findings showed that for ad clicks with an associated organic result in rank 25, on average, 82% of the ad clicks are incremental.

Conclusion and Recommendations for Marketers

  • If only Spanish PPC campaigns have already been created, try to allocate some time and resources in organic SEO – while maintaining and fine tuning your Spanish PPC campaigns.
  • If only Spanish SEO campaigns are in progress, complement them with some Spanish PPC campaigns.
  • If Spanish PPC and Spanish SEO are performed by two different in-house or outside teams, have them work in sync – collaboration pays a long way; thus, invest time integrating under the same strategic direction these two pillars of search engine marketing.

Important Note: if you have an English version of your site that needs to get optimized for the Hispanic market, don’t worry. We’ll help you with optimizing that too! We understand that to reach the entire spectrum of Hispanic consumers, it’s important to employ an integrated Hispanic marketing strategy to target not only the Spanish-dominant but also the English-dominant and the bilingual Hispanic consumer. The right mix is the right “holistic” approach!

Articles & Blogs related to the Hispanic market

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Will ChatGPT replace Google search and the need for SEO in the future?

Will ChatGPT replace-Google search SEOIt is highly unlikely that ChatGPT will replace Google search or the need for search engine optimization (SEO) in the future. While ChatGPT is a powerful tool for answering specific questions, it is not a search engine in the traditional sense. Google search and other search engines use complex algorithms and indexing to provide a... [Read More]
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SEO Success in Spanish [White Paper] - Learn more

SEO Success SpanishExcecuting a cost-effective Spanish SEO campaign

Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

Read more

Ines Mato

Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

Read more

Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

CASE STUDY

How we Made It Happen

Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

Read More

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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