What are you looking to accomplish? How are you currently marketing to Latinos in the United States? How can we complement your current Hispanic search engine marketing strategy?
Hispanic Market Advisors®, in consultation with CallFire Inc. is helping businesses of all sizes with smart mobile marketing strategies to reach US Hispanics. You do not necessarily need to include marketing in Spanish to reach Latinos, especially those that are more acculturated, but you definitely need to include mobile marketing in your overall Hispanic Marketing efforts. Read the infographic below to learn benefits of mobile marketing, and call us at 1-877-HMA-FITS (462-3487) to learn specific ways we can help you.
Mobile Marketing for the Hispanic Market
Difference between PUSH and PULL methods of Text Messaging
PUSH
Push campaigns allow you to send SMS messages to your own list of opt-in customers or to our database of consumers who have requested offers or deals.
Yes, we have compiled a database of consumers have requested deals, discounts, specials etc. There are basic selects to choose from such as County, Gender, Homeowners, & presence of children. To differentiate your message from unwanted SPAM we suggest a Permission Based Text Message, such as “Would You like a free offer from Blue Martini Reply Y for Yes or N for No”. Either response would result in an auto generated response; either your offer or a polite opt-out message.
PULL
Pull campaigns allow your customers to opt-in and receive information on your products and promotions. Pull campaigns may be handled in two ways. Call us at 1-877-HMA-FITS (462-3487) to learn more and refer to this page when you talk to us.
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