What are you looking to accomplish? How are you currently marketing to Latinos in the United States? How can we complement your current Hispanic search engine marketing strategy?
Hispanic Market Advisors® is helping businesses of all sizes with smart mobile marketing strategies to reach US Hispanics. You do not necessarily need to include marketing in Spanish to reach Latinos, especially those that are more acculturated, but you definitely need to include mobile marketing in your overall Hispanic Marketing efforts. Read the infographic below to learn benefits of mobile marketing, and call us at 1-877-HMA-FITS (462-3487) to learn specific ways we can help you.
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Hispanic Market Advisors helps you connect with the online Latino market and expand your reach.
Mobile Marketing for the Hispanic Market
Difference between PUSH and PULL methods of Text Messaging
PUSH
Push campaigns allow you to send SMS or MMS messages to your own list of opt-in customers or to our database of consumers who have requested offers or deals.
Yes, we have compiled a database of consumers have requested deals, discounts, specials etc. There are basic selects to choose from such as County, Gender, Homeowners, & presence of children. To differentiate your message from unwanted SPAM we suggest a Permission Based Text Message, such as “Would You like a free offer from Blue Martini Reply Y for Yes or N for No”. Either response would result in an auto generated response; either your offer or a polite opt-out message.
PULL
Pull campaigns allow your customers to opt-in and receive information on your products and promotions. Pull campaigns may be handled differently depending on the objective of your efforts. How to build a strong phone database?
Where does this take us?
Website design and mobile are two of the fastest changing technologies in digital marketing, besides search engine optimization. As the world becomes increasingly more mobile, there’s an overall trend towards opening emails, texts and WhatsApp messages on mobile devices. These types of messages include event announcements, products or services launches, special offers and promotions, monthly or quarterly newsletters, and the list goes on.
Internet and search engine marketers need to focus not only on creating the most compelling content possible to engage their subscribers and target audience but also doing so in a mobile marketing strategy that is compelling and effective.
Call us at 1-877-HMA-FITS (462-3487) to learn more and refer to this page when you talk to us.
