Is your business collecting all of the data available on your Hispanic consumer targets in order to paint the clearest picture of their interests, preferences and cultural backgrounds? Have you identified and analyzed all relevant demographic, cultural and behavioral data for precise digital ad targeting?
Although the Latino market has accounted for more than half the U.S. population growth in the last ten years or so, and in many industries, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing strategy.
Targeting platforms that help brands optimize their online marketing capabilities are the key to modern Hispanic marketing success.
Here’s a checklist with five (5) questions you may want to ask yourself if you’re serious about targeting the Latino market in 2017:
If yes, how is the demographic composition of Latinos in your state or city? Refer to Pew Hispanic Center and other nonpartisan research organizations to improve your understanding of the U.S. Hispanic population and to learn Hispanic Trends.
If not, you should definitely be on with it, even before allocating any marketing dollars to your promotional campaigns.
If not, consider translating or trans-creating your website to Spanish to capture the entire spectrum of Latinos living in the U.S. If your target market doesn’t include Spanish-reliant and/or less acculturated U.S. Hispanics, your English-language pages may be sufficed.
Today’s lead generation process needs to be far more precise and employ efficient ways that are both user friendly and search engine friendly. If your website doesn’t walk the web visitor from start to finish in the same language, it should.
Get On It!
That way you can track and measure results originated from each channel, get call email and text alerts routed to different agents, and respond to leads request faster and more effectively.
U.S. Hispanics are ahead of the curve when it comes to digital. The ultimate question is, are you on board to find the places where Hispanics drive growth and do what it takes to be effective in your Latino marketing activities?
Our pioneering Hispanic marketing business solutions are designed to maximize your ROI. We follow metrics very closely.