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Home » Our Blog » Tapping the Hispanic Market Through Spanish Websites

Tapping the Hispanic Market Through Spanish Websites

October 24, 2010 by Hispanic Market Advisors® Leave a Comment

Targeting the Hispanic market doesn’t necessarily mean marketing in Spanish.

We all know that by now! Nevertheless, it is wise to include Spanish-language activities in your marketing efforts if you want to attract the entire spectrum of US Hispanics, as many of the searches coming from this group are conducted in Spanish. Does that confuse you? Keep reading and hopefully, it will become more clear to you.

US-Hispanic-marketThe United States has the largest number of Hispanics, coming second only after Mexico. It is also one of the fastest growing segments of the population. At present, Hispanics constitute 16 percent of the nation’s total population, making it the nation’s largest ethnic minority. At a growth rate of 3.1 percent, it is also the fastest growing. This has implications for the sheer size of the Hispanic market, which is growing at a rate faster than the general population.

Ok, that helps to some extent… But how much of my marketing dollars should I allocate for English-language and how much for Spanish-language campaigns?

Well, that’s the million dollar question for a marketer trying to reach U.S. Hispanics, isn’t it? The fact is that marketers in the US try to decide between employing marketing in one language or another while using the right combination of both languages is the right approach. It’s not a black or white approach, it’s a holistic approach!

Why Spanish should be in the Mix?

After English and Chinese, Spanish is the most spoken language in the world. About 500 million people across more than 40 countries speak Spanish. In the United States, they are also becoming a very active online population. More Spanish speaking online users are likely to spend an hour or more surfing the web than watch TV, on an average 47 percent versus 44 percent. The online market for Spanish speakers is growing, and with it a demand for Spanish websites.

Access to the web in the Hispanic market in the US is 30.5 percent, which is slightly higher than the worldwide average, and in the last ten years has shown a growth of 900 percent! However the demand for Spanish language websites far outstrips their presence and growth. The share of Spanish webpages is quite low, at about 8 percent, lagging behind the share of English language pages, which is at 38 percent and Chinese pages, that are at 22 percent.

There is a large segment of the market that companies are not being able to tap into, for the simple reason that they are not accessible in Spanish. Yes, in many cases, the English version of your website may be suffice (depending on your product and service, and industry you are in). However, a portion of Hispanic users tend to prefer Spanish-language websites. By not catering to their language needs, when there is demand, thousands of online consumers may remain unreached.

Hispanic Market Advisors can help you change that. We can provide you with an up to date, English to Spanish website translation, if needed for your case. That will help you attract new customers and keep them loyal. Our services are suitable not only for search engine marketing professionals, but also small and medium sized businesses that want to cater to this growing customer base… Learn more by clicking on the articles listed below

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“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
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“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

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“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
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Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

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:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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