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Home » Our Blog » Google Rankings in Regional Hispanic SEO Campaigns

Google Rankings in Regional Hispanic SEO Campaigns

December 18, 2010 by Hispanic Market Advisors® Leave a Comment

Few ways are better to market your product, Web site, or brand than with Google. Increasing your Google search rankings is one of the most important ways to ensure that people discover who you are and are made aware of the services or products that you are marketing. This high ranking is achieved through multiple link-backs, organic search results achieved through article submissions and indexing, and providing consistently-updated relevant content for your site.

alineacion-laser_ACQUIPHowever, where many companies fall short in achieving the online presence they desire for their advertising campaign is in the regional branches of Google, representing and serving the online communities of the various countries around the globe. In particular, Hispanic and Latino-oriented companies need to be able to sell their products and services to the Hispanic communities, and the best way to do this is by aiming for high-ranking search results on Google’s counterparts representing the Hispanic populations around the world. A regional Hispanic marketing strategy will focus on cultivating relationships with consumers in Spanish-speaking countries and building the same quality link-backs searchable by these web crawlers as the ones on Google’s American counterpart.

Historically, Google rankings have done more than anything else in the last half-decade to increase revenue and sales for companies across virtually all industries around the world, and for those companies whose customer base is made up of people from the Hispanic and Latino communities, having a well-planned and realistically implemented regional Hispanic marketing strategy will help companies to reach the number of people that will allow them greater success and long-term viability in their niche markets, while still catering to other domestic and international markets. By ensuring high visibility search rankings across all of Google’s regional sites, companies can boost traffic from all sectors of the market which they serve. Having web visibility, for instance, in google.es and google.com.mx in addition to google.com, would ensure your business has more regional reach than if your site ranked well only in google.com. Got it?

There are a number of online tools to help companies in the formation and execution of their regional campaigns. One of these is Tools Live, available at www.tools-live.com/ranking-pais/. It allows users to monitor keyword searches relevant to their Web site, and allows them to influence where their Web site shows up on the various Google sites by selecting which languages must be searched in order to find the site. This can also help them improve their meta tags and html tags for their site. This, along with other proven SEO strategies, will help companies improve their rankings across all of Google’s regional sites.

As a way of illustration, take a look at the image above and you will see a regional Hispanic SEM campaign for acquip.com/es which is geared towards positioning main keywords such as “alineacion laser” in the first page of search results of all Google’s regional sites. As you can see in the table of the graph above, the keyword “alineacion laser” ranks well not only in google.com but also in google.com.mx, google.com.ar, and so on… It’s of vital importance to follow progress on keyword positioning in each country that is relevant to your business.

Google rankings are influenced by a lot of different factors, and the system is always evolving. SEO marketing strategies for getting desirable results across language barriers and overseas markets have proven beneficial in helping companies achieve a global presence, and as Spanish-speaking companies strive to get a larger share of the market and to cater to their consumer-base, methods that have worked for American and European corporations will work well when adapted to the Spanish-targeted keywords, utilizing data from Spanish users who actively search for information, products and services in their language. While many companies underestimate the importance of having high search rankings in other languages, it is vital to companies that want a larger share of the non-English speaking markets.

So what has been your experience with regional Hispanic SEO/SEM campaigns? Have you managed to position your main keywords and rank well in the search engines of each Spanish-speaking country at the same time? We would like to hear from you. What worked for you and what didn’t? Share your achievements, successes, and also your failures…

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Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

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Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

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Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

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Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

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Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

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Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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