Hispanic marketing is an interesting subject worth discussing. I agree that very often marketers push agendas that suit their wants and needs rather than those of their aspiring or existing customers. Those that take the high road and put their initial efforts in trying to really understand who their customers are, and simultaneously, helping their… [Read More]
Using an accredited escrow company for translation projects
When and how to use an accredited escrow company to protect a large investment in a translation project One of the major problems that companies have when hiring someone to translate their website or any other type of document translations – which may include sales brochures, newsletter content, white papers, tutorials, and other collateral material –… [Read More]
Hispanics and the General Market
There are a projected 48 million Hispanics residing currently in the United States. By 2020, that number is expected to grow to 60 million, according to the U.S. Census. There are over 12 million Hispanic households that have wielded purchasing power of a predicted $1.2 trillion by 2011, according to the University of Georgia’s Center… [Read More]
Spanish SEO Helps BuscaTuFranquicia.com Grow Among Bilingual Hispanics
BuscaTuFranquicia.com, the only lead generation and advertising franchise portal for bilingual Hispanics and Latinos, today announced two new franchasing partners as the company is marking a strong momentum in the growth of its Spanish-language portal among the affluent Hispanic business community. From May to June 2010, the number of pageviews has increased by 13%. During… [Read More]
Key Influencers in the Hispanic Market
Business has long been aware of the importance of key influencers. Joe Girard, “the world’s best car salesman” in his book “How to Sell Anything to Anybody”, gave many examples from his career selling Chevrolets in Detroit. Giving one of the local union leaders an exceptional “deal” on a new car was always a good… [Read More]
Hispanic Culture, Community and Commerce
A small business owner does not have small dreams or small goals, even though he or she may have a small budget for outreach and marketing. Hispanics are part of a rich culture. How would you like to expand your business into your Hispanic community, and cultivate your Hispanic clientele organically, forming lasting relationships with your… [Read More]
Hispanics and Social Networking
In a society where Social Networking is highly popular, the trend reaches those of every ethnicity and group. However, Hispanics, particularly those in the United States, are the largest group visiting sites like MySpace and Facebook. According to a recent survey from the Center for Hispanic Marketing Communications, with the support of DMS Research, English-speaking… [Read More]
An Innovative Website Approach to Help Your Hispanic Customers Make Decisions
A well-planned Spanish website knows and understands its core audience. It makes the Hispanic customer feel important by offering them an interactive and personalized experience. Imagine having an innovative edge with your small business customers. Rather than just offering that standard list of goods and services, it will offer them the ability to make well-informed… [Read More]
Look At Your Spanish Website Through The Customer’s Eyes
Running a Spanish language website for a small business is a smart choice to increase revenue and broaden possible customer bases for the business. However, simply having the Spanish language website does not guarantee that any benefits will happen, and in fact, an improperly made site can drive away customers rather than attract them. Looking… [Read More]
How Can Your Website Compete Successfully in the Latino Market?
According to a Netcraft Web Server Survey, as of December 2009 there were 233,848,493 websites on the internet. That, of course, has already grown exponentially. Millions, if not tens of millions of these, are business sites attempting to capture customers from the fastest growing demographic in the country—Latinos in the US. How can a small… [Read More]
