Is your Hispanic marketing strategy working? In order to get the best return on investment (ROI), tracking and measuring results is an essential part of one’s overall marketing campaign. A number of tools are available that make the job of measuring the effectiveness of one’s Hispanic marketing strategy much easier. Probably the best known tracking… [Read More]
US Hispanics Attitudes Regarding Legal Services
Like many immigrant groups in the United States, US Hispanics may not be entirely familiar with legal services. They may underestimate the value of the right attorney for both routine and special proceedings within the legal system. While Latino communities are frequently served by local paralegal services, attorneys and firms devoted to immigration, potential clients… [Read More]
2010 Census Spanish-Language Website to Educate Latinos in the US
Making a concerted effort to increase participation in the upcoming 2010 Census, in January the United States Census Bureau revealed its educational Spanish-language website directed at Latinos in the U.S. With a constantly evolving population in this country, the Census Bureau is seeking out new means to reach all those living within the U.S. so… [Read More]
How to Connect with the Right Hispanic Audience
At this point it is clear that the Hispanic population in the United States is becoming a strong national presence (see table below). Hispanics are the second largest group in the United States with a significantly different language. When a company can efficiently reach their customers and provide insight into their company, products or services,… [Read More]
Creating Web Articles to Attract New Customers
Latin American internet users search in English, Spanish and Portuguese. Spanish speakers alone comprise 81.7 million of those internet users. This valuable market cannot be ignored. Having an article written in two or three of those languages increases your chances of reaching a significant number of potential clients. Each article well-written and optimized constitutes an… [Read More]
Sending Press Releases to Latin American Leading News Agencies
Why websites and business need to cater to the Hispanic online market? With an ever growing Hispanic population in the United States, it is becoming clear that websites and business need to cater to the Hispanic online market. Latin American news distribution is a large, but often overlooked method of advertising that more website owners… [Read More]
Spanish Directory Submission Services
After you have translated you Web pages from English to Spanish and optimized them for the search engines with rich keywords and key phrases, you have some options to make: You could sit down and wait hoping customers get to your newly Spanish pages or you can proactively adopt an off-page search engine optimization strategy…. [Read More]
I Want to Tap into Hispanic Internet Users, Now What?
After you have sized your market for online Spanish-speaking customers and mastered the profiles of new Hispanic customers, you have some options and some choices to make: You could let the uncertainty and panic of entering unchartered territories paralyze you with fear, and you’ll end up doing nothing. The other option is to open your… [Read More]
Spanish Speaking Internet Users Growth Outpacing the World Average
The number of Spanish Speaking Internet Users has grown 619.3 % in the last eight years (2000-2008). The Internet is a Global Village with no physical frontiers; it is divided only by the different languages spoken in each country or region. There are studies and researches that show that people speaking the same language show… [Read More]
The Hispanic View in Our Economy
In response to the 06-02-09 press release on Univision.net on how the consumer views today’s economy, we can see that not only is the Hispanic consumer more apt to being positive about the future of our economy than non-Hispanics, but Latinos in general have remained consistent in their confidence rating. As a business owner or… [Read More]
