Helping the search engines identify your key business information by utilizing the Schema.org markup Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding […]
Are You Ready for Marketing in Spanish?
Keep in mind that Marketing in Spanish is not the same as Marketing to Latinos Marketing to the entire spectrum of Latinos in the United States requires bilingual marketing efforts in multi-channel platforms. Depending on your customer profile, you may want to use a combination of English- and Spanish-language marketing, always taking into account cultural […]
What Apple Taught Us About Marketing
Ten lessons learned from Apple shared with you courtesy of The Website Group™ When you use videos, images and compelling audio along with text, your marketing collateral will be more SEO-friendly and have a much greater impact on the customer experience. That’s only one of the ten marketing lessons learned from Apple. Please read on […]
Local SEO For Your Marketing Strategy By Hispanic Market Advisors®
Are you making investments in regards to local search, SEO, and customer engagement? If the answer is not yet, you should consider doing so sooner than later. Especially if your business is local in nature, and you have at least one physical location, hopefully verified by Google. Use this infographic
The Impact Of Site Speed
You can no longer afford to ignore your site speed Site speed is most important for every business. This clear and comprehensive infographic developed by our partner WP Engine illustrates the importance of site speed nowadays. Remember that a poor user experience from a slow performing website often results in high bounce rate and page […]
Hispanic Marketing for Franchises
Franchise Ownership by Hispanic Americans Will Continue To Grow in the United States As written in Franchising.com (back in February 2012), fast forward more than five years and Hispanic-owned businesses continues to be the fastest growing segment of small businesses in United States. Furthermore, the Hispanic community is making great inroads and progress in franchising […]
Software Development Services by Hispanic Market Advisors®
Our software development services will help you grow your business by catering to the needs of online Hispanics Besides having developed several plug-ins for our web support, search engine optimization and development tasks, Hispanic Market Advisors® is growing its team of software developers with highly creative minds for projects that involve the development of internal […]
The Hispanic Market Advisors® trademark
The United States Trademark Office issued a registration for the Hispanic Market Advisors trademark (January 23, 2018 – Miami, FL) – We’re pleased to inform that the United States Trademark Office issued a registration for the Hispanic Market Advisors trademark. We can now use ® next to the name and logo when used in connection […]
Entrusting your Website to Hispanic Market Advisors®
Helping you reach high levels of usability and user experience To manage your website effectively and grow your organic presence in the search engines, it’s crucial to work with a professional webmaster that possess a full range of webmaster and page optimization skills, including but not limited to: Use this infographic
Effective Hispanic Wires and Press Releases for Your Latino Marketing Campaigns
The use of a wire or press release designed to reach Hispanics must be carefully done. Writing it a successful one requires researching the target audience in detail. You may want to consider making it a bilingual wire or press release for better coverage. Lots of Hispanics consume content in both languages. Use this infographic
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