Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select group of clients, whether it’s maintaining their WordPress sites both user- and SEO-friendly or responding emails to answer any […]
A Quick Breakdown Of The Difference Between Hispanic, Latino And Latinx
Hispanic, Latino, Latinx: Key Distinctions “Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to refer to people of Latin American cultural or racial identity in the United States. The ⟨-x⟩ suffix replaces the standard ⟨-o/-a⟩ ending of nouns […]
Among Hispanics, Who Owns a Smartphone?
On March 7, 2013, MARK HUGO LOPEZ, ANA GONZALEZ-BARRERA AND EILEEN PATTEN, wrote a piece on Pew Hispanic Research titled “CLOSING THE DIGITAL DIVIDE: LATINOS AND TECHNOLOGY ADOPTION” On that research, the co-authors list not only the percentages of smartphone ownership from Hispanics compared with other ethnic groups, but also who owns smartphones among Latino […]
7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage […]
How to move Properties between Accounts in Google Analytics
How to Transfer a Google Analytics Property To move your property to another account: 1. Go to the Admin section of the Analytics Account with the property you want to move. 2. Select the property you want to move (dropdown) and click Property settings. 3. Click the button Move property at the top right corner. […]
Using Schema Markup for Local SEO
Helping the search engines identify your key business information by utilizing the Schema.org markup Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding […]
Are You Ready for Marketing in Spanish?
Keep in mind that Marketing in Spanish is not the same as Marketing to Latinos Marketing to the entire spectrum of Latinos in the United States requires bilingual marketing efforts in multi-channel platforms. Depending on your customer profile, you may want to use a combination of English- and Spanish-language marketing, always taking into account cultural […]
What Apple Taught Us About Marketing
Ten lessons learned from Apple shared with you courtesy of The Website Group™ When you use videos, images and compelling audio along with text, your marketing collateral will be more SEO-friendly and have a much greater impact on the customer experience. That’s only one of the ten marketing lessons learned from Apple. Please read on […]
Local SEO For Your Marketing Strategy By Hispanic Market Advisors®
Are you making investments in regards to local search, SEO, and customer engagement? If the answer is not yet, you should consider doing so sooner than later. Especially if your business is local in nature, and you have at least one physical location, hopefully verified by Google. Use this infographic
The Impact Of Site Speed
You can no longer afford to ignore your site speed Site speed is most important for every business. This clear and comprehensive infographic developed by our partner WP Engine illustrates the importance of site speed nowadays. Remember that a poor user experience from a slow performing website often results in high bounce rate and page […]
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