DON’TS IN SEARCH ENGINE MARKETING. LIST OF THINGS YOU SHOULD NEVER DO. Search engine marketing is one of the most cost-effective ways to grow your business. However, there are certain things that you don’t want to do. Put it simply, In Content Marketing and Website Related Never send a press release without optimizing it first, […]
THINGS TO CONSIDER WHEN MAKING YOUR SITE BILINGUAL
BILINGUAL WEBSITES: WORDPRESS MULTISITE VS. WPML PLUG IN If you are a business owner in need of webmaster services or a webmaster running a website built on WordPress and you are considering adopting a bilingual or multilingual site, the choice of whether to use a WPML plugin or a Multisite might be a dilemma. Before […]
Bilingual Websites: WordPress Multisite Vs. WPML Plug In
Things to consider when making your site bilingual: WPML or Multisite? If you are a business owner or a webmaster running a website built on WordPress and you are considering adopting a bilingual or multilingual site, the choice of whether to use a WPML plugin or a Multisite might be a dilemma. Before you jump […]
Today, we are thankful for…
Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select group of clients, whether it’s maintaining their WordPress sites both user- and SEO-friendly or responding emails to answer any […]
A Quick Breakdown Of The Difference Between Hispanic, Latino And Latinx
Hispanic, Latino, Latinx: Key Distinctions “Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to refer to people of Latin American cultural or racial identity in the United States. The ⟨-x⟩ suffix replaces the standard ⟨-o/-a⟩ ending of nouns […]
Among Hispanics, Who Owns a Smartphone?
On March 7, 2013, MARK HUGO LOPEZ, ANA GONZALEZ-BARRERA AND EILEEN PATTEN, wrote a piece on Pew Hispanic Research titled “CLOSING THE DIGITAL DIVIDE: LATINOS AND TECHNOLOGY ADOPTION” On that research, the co-authors list not only the percentages of smartphone ownership from Hispanics compared with other ethnic groups, but also who owns smartphones among Latino […]
7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage […]
How to move Properties between Accounts in Google Analytics
How to Transfer a Google Analytics Property To move your property to another account: 1. Go to the Admin section of the Analytics Account with the property you want to move. 2. Select the property you want to move (dropdown) and click Property settings. 3. Click the button Move property at the top right corner. […]
Using Schema Markup for Local SEO
Helping the search engines identify your key business information by utilizing the Schema.org markup Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding […]
Are You Ready for Marketing in Spanish?
Keep in mind that Marketing in Spanish is not the same as Marketing to Latinos Marketing to the entire spectrum of Latinos in the United States requires bilingual marketing efforts in multi-channel platforms. Depending on your customer profile, you may want to use a combination of English- and Spanish-language marketing, always taking into account cultural […]
WE OFFER
