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Home » Our Blog » Things to Remember When Converting to a Bilingual Website

Things to Remember When Converting to a Bilingual Website

August 8, 2011 by Hispanic Market Advisors® Leave a Comment

English to Spanish

If you own your own business, your main goal is to distribute your product or services to as many customers as possible. In this age of Internet marketing, a company’s website is easily one of their biggest advertising assets. Websites are a low cost way to get all the information concerning your business out to people all over the world. But what if there are some potential customers who do not speak your native language? If you have an American based company with an English-language only website, you may miss out on business opportunities with the many Hispanic individuals that live in the US Hispanic market. This is where a great website translation service can come in handy.

Over the past several years, Hispanics have grown in both population in the United States, and in their consumer buying power and company influence. A smart business owner would use this movement to their advantage and market their company to meet the needs of the US Hispanic Market. The first step in doing that would be to make your company’s website is relevant to online US Hispanics.

We are a website translation and Hispanic SEO company that’s dedicated to helping the Latin American and US Hispanic markets reach all of their customers in the same way at the same time.

We strive to help small businesses improve their overall sales by taking their English content on their website and translating it into Spanish.

Don’t Get Lost in Translation

One of the key points to remember while in the process of launching a bilingual website is not to translate literally. The Spanish language is not only made up of different words, but they form their sentences in a completely different way than English speakers would by using English grammar rules. A good translation company will always make sure that your website is translated clearly so that all your information means exactly the same in Spanish as it does in English.

Be relevant to your new audience

The US Hispanic culture is so unlike a typical American culture. If you are trying to reach online US Hispanics, you will want to have the English on your website translated in a way so that it reads and describes things in a way that is familiar to your Hispanic customers. Using familiar Spanish lingo and making references to Hispanic culture will let your US Hispanic customers know that you understand and respect their viewpoints.

Keep the site up and running as you make the change

You don’t want to lose your previously established or other potential customers while revamping your website. At Hispanic Market Advisors, we will keep your English language website going while they work on getting your new Spanish version available to visit on the web. This way there is no downtime for your online company, and once everything is finished, your online US Hispanic customers will be ready to visit your website.

Be sure both forms of your website are in sync with each other

The last thing you want is for confusion to arise with your new customers. If a website is not translated properly or if there is not a way for you to update the Spanish version as you update the English part, then your website will not be in sync. Our team of technical experts at Hispanic Market Advisors will continue to work on your website and keep track of any changes that are made to it with their amazing software. Rest assured that both your American customers and your online users in the US Hispanic market will get the exact same information in their own language as they visit your company’s web page.

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They were able to position 21… Read more
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Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

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Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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