Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize… [Read More]
Blog about the Hispanic market
5 Considerations in Paid Advertising Campaigns to Reach Latinos by Hispanic Market Advisors
All other factors being equal, marketing to Latinos may involve organic and paid search. Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in… [Read More]
Benefits of a responsive design website
If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on… [Read More]
Telzy en espanol: Hispanic Market Advisors translates site to Spanish
Hispanic Market Advisors is proud to announce that the website www.telzy.com has been fully translated and Spanish SEO optimized (see iframe below). Telzy has now a fully bilingual website and since they are operationally ready to support clients in both English and Spanish, their multilingual platform allows Telzy to reach the entire spectrum of Hispanic… [Read More]
Thank You 2013, Welcome 2014!
As Owner of Hispanic Market Advisors℠, I would like to thank clients for their business and trust, vendors for their continuous support, contractors and employees for their high-standard working spirit (not easy to keep it up in the SEO world at times), and competitors (silent partners) to keep us on our toes! 🙂 Now that… [Read More]
Are You Getting Your Share of the U.S. Hispanic Market?
Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who… [Read More]
Sebastian Aroca from Hispanic Market Advisors to Moderate at LATISM13
Latino SEM Strategies: Bringing Together PR, Blogging, and SEO: The Panel Discussion is Scheduled for Friday Sept 20 at 12:00pm at Waldorf Astoria, NYC Latinos in Tech Innovation & Social Media (LATISM) 2013 National Conference will kick off on September 19th at Waldorf Astoria, New York City. The three-day conference (#LATISM13) will host professionals from… [Read More]
Developing a Team Vision Statement: Philosophy and Business Do Mix
A full-service multicultural marketing agency can hire the most precise SEO professionals, the most creative content marketing executives, the best PR practitioners and the most thought provoking and engaging bloggers. However, if they do not coalesce around a single business philosophy, their valuable talents will go wasted. On the contrary, entrepreneurs or small and medium… [Read More]
Top Five Industry Events that Focus on the Hispanic American Experience
With Hispanic American demographics growing by leaps and bounds, members of the marketing, advertising, entertainment, finance, public relations, and general business industries should make 2013 the year they actively get to know the fastest growing minority in the United States. The best way to accomplish this is by meeting with industry peers and learning about… [Read More]
Content Marketing and Link Building among Hispanic-Americans
Websites that cater to Hispanic American audiences are learning about the value of content marketing after a major Internet search giant shook up the world of online marketing forever. For webmasters, publishers and Search Engine Optimization (SEO) professionals, things have not been the same since February 2011. That was the month when Google began to… [Read More]
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