How can Spanish SEO help my business?
Beyond simple search engine optimization for your website, small business owners may also find it necessary to go a step further and invest in Spanish SEO. This is particularly true for business owners living in areas with large Hispanic populations.
According to Pew Research Center, by the year 2050, the Hispanic population in the United States is anticipated to reach 29 percent of the country’s entire population. Latinos will account for 60% of the nation’s population growth from 2005 to 2050. Nearly 40 percent of the Hispanic population will speak primarily Spanish. This means that within the next few years, there will be a massive customer base in the United States who will only speak Spanish. Taking steps today to reach those Spanish-speaking customers is a smart move for any business. One of the best ways to do that is by incorporating Spanish SEO into your website.
Spanish SEO is a process designed to improve both the quality and volume of search engine traffic delivered to a Spanish language website. When it comes to marketing a company online in any language, search engines remain the primary driving force. The problem is that when Spanish websites fail to appear within the first two pages of results, Spanish-speaking prospects are less likely to find those sites. To make the situation even worse, those prospects are then more likely to turn elsewhere.
Spanish SEO allows you to break into the Hispanic market and connect with your intended Hispanic audience, whether that is local, national, or regional in nature.
When handled carefully, Spanish SEO can help to not only bring in more highly targeted search engine traffic but can also convert those visitors to paying customers and boost a business’s revenue. In fact, Spanish SEO can even help a business to break into a Latino market and connect with a targeted Hispanic audience.
In order to make the most of Spanish SEO, you need to know where to start. First and foremost, you need to keep in mind that authenticity is critical. It’s simply not enough to make an attempt to have your website written in Spanish. It must be authentic or you run the risk of actually alienating the target market you hoped to reach.
It’s also critical that you make an attempt to be extremely local in your approach. Spanish-speaking communities in the United States are not all the same. Given that Spanish is spoken in 19 countries around the world, such diversity is hardly surprising. If you are serious about Spanish SEO, this diversity needs to be kept in mind.
Finally, don’t forget to include social media as a crucial part of your approach to Spanish SEO. Like any other group, Hispanics tend to utilize social media heavily. Ignoring social media platforms means you are missing an incredible opportunity to interact with this segment of the population.