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Home » Our Blog » We’re Here For You!

We’re Here For You!

March 21, 2020 by Hispanic Market Advisors® Leave a Comment

Dear Clients,
We know you’re getting a lot of COVID-19 related emails in your inbox these days, and we hesitate to add to the pile, especially at times when we are working longer extra hours to meet higher volume of requests by our clients.

But we also know it’s important for our clients to know that Hispanic Market Advisors® is not only running as normal, but actually working after business hours and weekends to meet our clients’ demands.

These are some of the ad-hoc tasks being requested by our clients during these times:

  • Special COVID-19 accouncements
    • For clients in the healthcare and medical industries, including Orthopedics and Immediate Orthopedic Care Centers, we are sending lots of visitor advisory announcements, tips by the medical staff to their employees and clients if visiting the premises, instructions for TeleHealth or Telemedicine consultations, etc.
    • For law firms, including immigration lawyers and personal injury attorneys, we are creating frequent announcements where the lawyers talk about the handling of their clients’ cases online and via virtual meetings, suspension of court dates, new policies and procedures, etc. Are you a lawyer looking for an agency to support your Hispanic marketing needs? Learn about Hispanic Marketing for Lawyers
    • For non-profit organizations in the debt consolidation and debt management industries, we are helping them with content development of new articles addressing the new content needs of the population, following Google Trends

  • Designing and configuring website pop ups to funnel web visitors to the important COVID-19 related announcements – a pop up is a small window that suddenly appears (“pops up”) in the foreground of the visual interface.
  • Creating eblasts and distributing them to our clients’s email opted-in database – it’s important that firms stay connected and in communication with their clients all the time, but especially at times like this
  • Developing assets to assist in creating awareness for our clients’ programs – including infographics, banners, and videos
  • Helping our clients setting up new virtual and do-it-at-home programs – millions of people will be using apps and internet increasingly more and more..
  • Doing keyword research to refine content strategy to meet user behavior – at the same time, businesses need to be sensitive and show the importance of empathy during this time.

We’re busy working for you and your clients!

We’ve been incredibly busy over the last few weeks, helping all of our clients manage their business’ announcements and websites’ changes, as they adjust to the new normal. We continue to support our clients as we always have, and we’re contemplating even adding more team members within the next few months, for there’s a growing demand for online services like ours, after all web traffic is soaring. Interested in a career in search engine marketing? Join our team.

We’re decentralized by nature so working from home is in our DNA

For your references, these are some of the online tools we use for communication, online scheduling and file sharing purposes:

  • WhatsApp Message Us Now – need extra Help from HMA related to COVID-19 related efforts
  • Zooom Video Conferencing – request a video conferencing with us
  • Skype Business – we use this for internal communications between HMA-WebSA team members
  • Slack – we use this too to set up some specific alerts and some communications with clients, and have recently created a channel called “covid-19” where you can follow up with our team specifically about tickets and requests related to COVID-19
  • Box.com, Google Drive, and Dropbox to share files and collaboration between team members and clients

We’re fortunate to be an online service

Although our main office is located at Büro Midtown in Miami since October 1, 2014, the majority of our team members have worked from home since our inception and they continue to work from home now.

We don’t have physical branches or make deliveries. While our online work is strengthen by human interaction, and I love to meet my clients in person during monthly or quarterly meetings, the core of our business is online, the day-to-day operations run by the web. We send emails and online reports, set up virtual calls and conferences, and so on.

To recap, we wanted to reaffirm and strengthen our commitment to support your business with all of your online communication activities related to COVID-19, and feel free to read future updates from the team on our blog and Twitter handle @HispanicMarkets.

This shall pass soon. Until then, stay safe.
Thanks,

Sebastian Aroca, M.I.B.
President, Hispanic Market Advisors®
On Behalf Of Our Team

we are here for you

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WE PROVIDE

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WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

Hispanic Marketadvisors logo

:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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