Google Translate has gotten better over time but it is still not accurate enough for business It is said that with the latest upgrades to the tool the new Google Translate is 60 percent more accurate than the old Google Translate tool, which used phrase-based machine translation, or PBMT. This may be good enough for… [Read More]
How can Spanish SEO help my business? Beyond simple search engine optimization for your website, small business owners may also find it necessary to go a step further and invest in Spanish SEO. This is particularly true for business owners living in areas with large Hispanic populations. According to Pew Research Center, by the year… [Read More]
Don’t Let the Price Discount Be the Carrot that Pulls You To the Precipice Many if not most businesses like to request price discounts as a condition to make a purchase. Price bargaining may work best for physical products but rarely harmonize with web services. Subscription models are also different because you can get discounts… [Read More]
Hreflang attributes may not help you increase traffic; instead, the goal of using them is to serve the right content to the right users. They help search engines swap the correct version of the page into the SERP based on a user’s location and language preferences. For information on how geotargeting can help with rankings,… [Read More]
Dear Clients, We know you’re getting a lot of COVID-19 related emails in your inbox these days, and we hesitate to add to the pile, especially at times when we are working longer extra hours to meet higher volume of requests by our clients. But we also know it’s important for our clients to know… [Read More]
Whilst most retail businesses and entire industries, including but not limited to Airlines, Hospitality, Vacation/Cruises, are being rattled by the multiple effects of COVID-19, Internet traffic is soaring to the point where some governments officials in many countries are asking their citizens to reduce the use of the internet so that the infrastructure doesn’t collapse…. [Read More]
DON’TS IN SEARCH ENGINE MARKETING. LIST OF THINGS YOU SHOULD NEVER DO. Search engine marketing is one of the most cost-effective ways to grow your business. However, there are certain things that you don’t want to do. Put it simply, In Content Marketing and Website Related Never send a press release without optimizing it first,… [Read More]
Things to consider when making your site bilingual: WPML or Multisite? If you are a business owner or a webmaster running a website built on WordPress and you are considering adopting a bilingual or multilingual site, the choice of whether to use a WPML plugin or a Multisite might be a dilemma. Before you jump… [Read More]
Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select group of clients, whether it’s maintaining their WordPress sites both user- and SEO-friendly or responding emails to answer any… [Read More]
In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that in 2013, AHAA and Nielsen co-authored a two-part study on Upscale Latinos, the most influential segment since the Baby Boomers. Defined as Hispanic households earning $50-100K annual income, Upscale Latinos contribute nearly 40 percent of the $1.5… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more about us.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more about English to Spanish Translation services.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.