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Home » Our Blog » Understanding User Behavior with Google Analytics

Understanding User Behavior with Google Analytics

October 11, 2020 by Hispanic Market Advisors® Leave a Comment

Pages Per Session, Times Spent On Site, and Bounce Rate

A web visitor sticks around to see what else there is on your site? Google sees this as a positive signal and rewards you! The importance of website engagement is a topic that has been discussed ad nauseam. We could add to the plethora of articles on the topic but would be writing for days, and this is beyond the scope of our article.

Instead, we are going to give you a few tips that can help improve the time spent on the site, increase the number of pages visited per session whilst reducing bounce rate.

Get in touch with us, and then decide.

Hispanic Market Advisors helps you connect with the online Latino market and expand your reach.

Tips to improve the time spent on the site

  • Navigation should be optimized and clear for all devices.
  • The content should be scannable.
  • Write content that is to the point. Do not include fluff.
  • Include an internal search function.
  • Make it easy to exit pop-ups.

Tips to improve the number of pages visited per session

  • Add relevant internal links in your pages or blog posts.
  • Use anchor texts that make sense to the users, hyperlinks that are good for UX
  • Find ways to always showcase the most popular articles to your visitors.
  • Build trust and gain the loyalty of your readers; become a great resource for them.

Tips to improve page speed and tackle bounce rate

Is your bounce rate too high? What is a high bounce rate anyways? When you read about bounce rate, you will see that it is a source of much controversy. In Google Analytics, when bounce rate is seen as a standalone metric, it shows the number of visitors who leave a web site without going to a second page.

reduce bounce rate

However, let’s start by saying that it’s not always a bad thing when, as a user, you leave a website after visiting just one page. You might visit a site that gives immediate answers to specific queries. For example, you may want to know how many ounces of water are in a gallon. You visit the site and see the answer instantly. There is no reason to stick around. You just wanted your answer. A site like this is going to naturally have a higher bounce rate than others. This shows that you shouldn’t make strategic SEO decisions based on bounce rate without having enough contextual information, including content type, calls to action, users intent, industry benchmarks, etc.

Page speed is ranking factor, especially for mobile searches

Since 2010, Google has made it clear that page speed is a factor in ranking. Moz and other authorities on the topic also indicate that this is the case. Additionally, in March 2017, Gary Illyes of Google said that page loading speed is a ranking factor of great importance in a mobile first world.

As of July 1, 2019, mobile first indexing is enabled by default on all new websites. Older websites need to make adjustments so that their users have the best experience, whether they are visiting from a desktop, PC, or mobile device. The point is that a website that loads quickly, whether it’s mobile or on a PC, is good for user experience and search engine optimization.

A fast loading website does not happen by accident, you have to put in the work. There are several aspects of your website you will need to control in order to get it to perform faster. Read also: SEO Best Practices: Getting your WordPress site to load blazing fast!

Interested in Learning More?

Let us know by suggesting a date/time for a complimentary introductory call. If we feel we can help and there’s a match between your needs and our capabilities, we’ll then offer you with a Site Audit for you to get a picture of your current situation and map out possible solutions that work for you along with a proposal.

(* Booking Policy: If you don’t see your preferred time available on the calendar below you can send us an email at appointments@hispanicmarketadvisors.com.)


The journey of finding and fixing on-site issues and boosting your SEO for sustainable growth starts with your first step in the right direction.

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Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

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Ines Mato

Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

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Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

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Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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