Hispanic Market Advisors®, reminds brands that, “The Hispanic Heritage Month celebration, which takes place every year from September 15th to October 15th, is a great opportunity for innovative brands to learn more about the Hispanic community and join the celebration with the right approach.” Here are a few executable ideas on how to celebrate diversity… [Read More]
Blog about the Hispanic market
Succeed in Entering the U.S. Hispanic Market in 2016
Although the Latino market has accounted for more than half the U.S. population growth from 2000-2010, and in many industries such as the automotive, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing… [Read More]
Digital Marketing Solutions for Dentists
Your Patients Are Online. Learn how Hispanic Market Advisors can help your dentist practice.
How Mobile Readers Interact with Email
As shared on this page, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers given that mobile opens have increased by 24% in the last 12 months (from 41% to 51%). But to gain a deeper understanding, how are mobile… [Read More]
Hispanic Market Advisors Proud Sponsor of Hispanicize 2015
Hispanicize 2015 is ready to kick off on March 16, 2015 at the Intercontinental Hotel, Miami, FL, and Hispanic Market Advisors, a boutique company focused on connecting and engaging powerful brands with Hispanic consumers digitally, is proud to be one of 2015 sponsors. The five-day conference is the iconic, largest annual event for Latino trendsetters… [Read More]
Watch Google Partners Connect Video with Todd Rowe and Fred Vallaeys
Thanks for joining Hispanic Market Advisors on the Livestream Google Event with Todd Rowe and Fred Vallaeys – we had a great time bringing you Partners Connect at Büro Midtown Miami. We’ve made the video of the livestream event available for you to watch whenever you’d like. And if you have any follow up questions… [Read More]
Google Certified Partner Hispanic Market Advisors Hosts Livestream Google Event at Büro Miami
A Glimpse into What 2015 Can Be by Hispanic Market Advisors
Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize… [Read More]
5 Considerations in Paid Advertising Campaigns to Reach Latinos by Hispanic Market Advisors
Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. All other factors being equal, marketing to Latinos may involve organic and paid search. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in… [Read More]
Benefits of a responsive design website
If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on… [Read More]
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