Every business wants to present a positive image to the public, as well as to other businesses. First impressions in the business community make a lasting impression and if that first impression is missing an important ingredient, a second impression may never become a reality. No matter what the product or service, every business needs some guidance from an external source in order to develop a marketing strategy and track the results that compliments their business image and builds a profitable future.
Advertising, public relations, promotions and marketing are important elements that contribute to the success of any business. A business that is dedicated to serving the needs of the Hispanic community, needs a Hispanic marketing agency to develop and implement a business strategy that is focused on that community. Hispanic marketing agencies blend cultural and business knowledge and produce a plan that fits each individual business image as well as its goals. Hispanic marketing agencies develop websites, do graphic design work, create videos and offer translation services so any Hispanic business can have an Internet presence that can put them on top of any search engine’s list.
There are several choices when it comes to Hispanic marketing agencies. A smaller Hispanic marketing agency can offer a business some exciting advantages. The smaller agencies can focus on each individual business and dedicate themselves completely to it. Smaller agencies tend to work on certain segments of the Hispanic market and break them down into economic groups instead of by country. Some of these smaller Hispanic marketing agencies such as Sell it in Spanish are run by women who bring a fresh outlook and attitude to the business scene. Choosing the right Hispanic marketing agency that fits your business needs takes some research and some patience. It’s important to set your criteria for choosing the one you will work with (right size for you, right industry or niche for you, values that fit yours, do you like each other, etc). The Hispanic marketing industry is growing quickly because demand is high for qualified marketing experts who understand all facets of the Hispanic market.
Hispanic Marketing Agencies Help You Connect with the Hispanic Consumer
The top 25 Hispanic Marketing agencies do a lot of business. They have total revenues of almost 2 billion dollars per year. Some of the top Hispanic marketing agencies are: The ViVa Partnership who does over 32 million dollars a year; Machado/Garcia-Serra Publicidad has revenue of over 12 million dollars a year; Lapiz Integrated Hispanic Marketing bills over 180 million dollars a year; Accentmarketing of Coral Gables, Florida has revenue of over 99 million dollars a year. Chicago Tapestry which is the multicultural division of Starcom MediaVest Group does 360 million dollars a year in business.
A Hispanic marketing agency works with several media tools. Television continues to be the number one tool, radio is second, print advertising is third and the Internet is fourth, but that will change because the Internet is becoming a powerful worldwide marketing tool for Hispanic businesses. Other tools used by Hispanic agencies are direct marketing, billboards, specialty promotions and local advertising gimmicks that focus on the Latino market and Spanish speaking consumer. The Hispanic consumer wants to do business with people they understand and trust. The Hispanic marketing agency makes that possible by dedicating themselves to the desires of the Latino community within the U.S. and around the world. Every Latino business needs a marketing strategy; a Hispanic marketing agency can make a difference when it is used effectively.