Blog about the Hispanic market

Whilst most retail businesses and entire industries, including but not limited to Airlines, Hospitality, Vacation/Cruises, are being rattled by the multiple effects of COVID-19, Internet traffic is soaring to the point where some governments officials in many countries are asking their citizens to reduce the use of the internet so that the infrastructure doesn’t collapse…. [Read More]

DON’TS IN SEARCH ENGINE MARKETING. LIST OF THINGS YOU SHOULD NEVER DO. Search engine marketing is one of the most cost-effective ways to grow your business. However, there are certain things that you don’t want to do. Put it simply, In Content Marketing and Website Related Never send a press release without optimizing it first,… [Read More]

Things to consider when making your site bilingual: WPML or Multisite? If you are a business owner or a webmaster running a website built on WordPress and you are considering adopting a bilingual or multilingual site, the choice of whether to use a WPML plugin or a Multisite might be a dilemma. Before you jump… [Read More]

Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select group of clients, whether it’s maintaining their WordPress sites both user- and SEO-friendly or responding emails to answer any… [Read More]

In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that in 2013, AHAA and Nielsen co-authored a two-part study on Upscale Latinos, the most influential segment since the Baby Boomers. Defined as Hispanic households earning $50-100K annual income, Upscale Latinos contribute nearly 40 percent of the $1.5… [Read More]

On March 7, 2013, MARK HUGO LOPEZ, ANA GONZALEZ-BARRERA AND EILEEN PATTEN, wrote a piece on Pew Hispanic Research titled “CLOSING THE DIGITAL DIVIDE: LATINOS AND TECHNOLOGY ADOPTION” On that research, the co-authors list not only the percentages of smartphone ownership from Hispanics compared with other ethnic groups, but also who owns smartphones among Latino… [Read More]

A professional website needs to load quickly. Fast loading times equal lower bounce rates, better conversions, and general benefits for your online image. Google PageSpeed is a service that promises to analyze your site and identify problems that might be lowering your speeds. PageSpeed is one of the best analytics tools on the internet, and… [Read More]

Options to make optimizing your bilingual website clear and easy GTmetrix’s Report Page neatly summarizes your page performance based off key indicators of page load speed. Analyze your page with Google PageSpeed and Yahoo! YSlow rulesets Get your page’s Page Load Time, Total Page Size and Total # of Requests See your page’s performance relative… [Read More]

How to Transfer a Google Analytics Property To move your property to another account: 1. Go to the Admin section of the Analytics Account with the property you want to move. 2. Select the property you want to move (dropdown) and click Property settings. 3. Click the button Move property at the top right corner…. [Read More]