On March 7, 2013, MARK HUGO LOPEZ, ANA GONZALEZ-BARRERA AND EILEEN PATTEN, wrote a piece on Pew Hispanic Research titled “CLOSING THE DIGITAL DIVIDE: LATINOS AND TECHNOLOGY ADOPTION” On that research, the co-authors list not only the percentages of smartphone ownership from Hispanics compared with other ethnic groups, but also who owns smartphones among Latino… [Read More]
Blog about the Hispanic market
5 Considerable Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic Heritage and culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
Why You Shouldn’t Rely on Google PageSpeed
A professional website needs to load quickly. Fast loading times equal lower bounce rates, better conversions, and general benefits for your online image. Google PageSpeed is a service that promises to analyze your site and identify problems that might be lowering your speeds. PageSpeed is one of the best analytics tools on the internet, and… [Read More]
GTmetrix Key Performance Indicators
Options to make optimizing your bilingual website clear and easy GTmetrix’s Report Page neatly summarizes your page performance based off key indicators of page load speed. Analyze your page with Google PageSpeed and Yahoo! YSlow rulesets Get your page’s Page Load Time, Total Page Size and Total # of Requests See your page’s performance relative… [Read More]
How to move Properties between Accounts in Google Analytics
How to Transfer a Google Analytics Property To move your property to another account: 1. Go to the Admin section of the Analytics Account with the property you want to move. 2. Select the property you want to move (dropdown) and click Property settings. 3. Click the button Move property at the top right corner…. [Read More]
Spanish SEO: Domain per language, subdomains or language folders?
Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but… [Read More]
Using Schema Markup for Local SEO
Helping the search engines identify your key business information by utilizing the Schema.org markup Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding… [Read More]
Are You Ready for Marketing in Spanish?
Keep in mind that Marketing in Spanish is not the same as Marketing to Latinos Marketing to the entire spectrum of Latinos in the United States requires bilingual marketing efforts in multi-channel platforms. Depending on your customer profile, you may want to use a combination of English- and Spanish-language marketing, always taking into account cultural… [Read More]
Stop Using Your Personal Email Account in Your Email Marketing Efforts
What Are You Missing Out on by Using a Personal Email Account to Communicate With Your List Contacts in Your Email Marketing? With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their… [Read More]
10 Tactics for Building Your Link Profile
10 Highly Effective B2B Link Building Tactics for Your Latino SEO Efforts Contrary to what people may think, establishing a strategy for building B2B links is very important when building and growing a link profile of your site(s). Creating a natural and diversified link profile should be one of the main objectives in your link… [Read More]
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