Newswires are generally viewed as trustworthy sources of information. Marketing and public relations professionals use newswire distributions with the aim of generating coverage on major news outlets, increasing brand awareness, reach, and visibility, and in some cases to boost search engine rankings. The popularity of newswire websites today makes it possible to achieve more efficient… [Read More]
Blog about the Hispanic market
While Not As Important As Culture, Language Does Matter
U.S. Hispanic consumers are highly bilingual online For some U.S. Hispanic consumers, Spanish and bilingual content online are still signals that you want to engage with them. U.S. Hispanics are comfortable toggling between English and Spanish Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born…. [Read More]
U.S. Hispanics Are Ahead Of The Curve When It Comes To Digital
U.S. Hispanics are power users of mobile and over-index in video consumption U.S. Hispanics are considered technology adopters and adapters. A 2018 Nielsen report examines the impact of digital technologies on the Latinx experience and cultural expression. Thirty-five percent of U.S. Hispanics agree that they are among the first of their friends to try new… [Read More]
Brands Can Make Great Use Of Digital To Connect With U.S. Hispanics
The U.S. Hispanic Audience Will Only Gain Cultural And Economic Prominence In The Coming Years The U.S. Hispanic audience is very connected. This can be a positive or negative for brands, of course. Why? Because referrals and word of mouth can work both ways. So make sure your brand speaks our culture. A constantly connected… [Read More]
Building a More Inclusive Search Engine Marketing Strategy
Embracing Hispanic Heritage Month Should Focus on Impacting Real Change and Go Beyond Just “Checking a Box.” U.S. Hispanics will make up 30% of the population by July 1, 2050, and as wrote by Lisa Gevelber from Google in July 2014, U.S. Hispanics are ahead of the curve when it comes to digital. U.S. Hispanics… [Read More]
Does WordPress Help Your Site’s SEO?
Regardless of the content management system you use, you will still need to formulate a strategy for SEO. While understanding SEO –especially for a beginner– can be challenging, WordPress provides users with unique tools and information to help make the search engine optimization process more streamlined. While you will still need to do the heavy… [Read More]
Marrying UX, SEO, and Content
High user engagement correlates to high rankings User experience may be the most underrated aspect of SEO, but when you look at SEMrush’s ranking factor study, it’s clear the impact that user engagement signals have on ranking performance. There are several factors that are used when determining user engagement. Some of the most important when… [Read More]
Why Is WordPress the CMS We Use for Our Clients?
Simply Put, WordPress Is the Best CMS for SEO WordPress has invariably been growing ever since his release in 2003. These below are some impressive milestones and unique characteristics: As of April 2019, WordPress was used by more than 60 million websites, including 33.6% of the top 10 million websites, according to Wikipedia sources. WordPress… [Read More]
Why Is WP Engine Our Strategic Google Cloud Partner Provider?
Simply Put, WP Engine Is the Most Reliable Platform for WP After more than a decade working with websites we decided we were going to work only with WordPress sites. So we needed the most reliable Cloud Hosting provider that could power the digital experiences of our clients on the best platform for mission-critical WP… [Read More]
Understanding User Behavior with Google Analytics
Pages Per Session, Times Spent On Site, and Bounce Rate A web visitor sticks around to see what else there is on your site? Google sees this as a positive signal and rewards you! The importance of website engagement is a topic that has been discussed ad nauseam. We could add to the plethora of… [Read More]
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