Embracing Hispanic Heritage Month Should Focus on Impacting Real Change and Go Beyond Just “Checking a Box.” U.S. Hispanics will make up 30% of the population by July 1, 2050, and as wrote by Lisa Gevelber from Google in July 2014, U.S. Hispanics are ahead of the curve when it comes to digital. U.S. Hispanics… [Read More]
Blog about the Hispanic market
Does WordPress Help Your Site’s SEO?
Regardless of the content management system you use, you will still need to formulate a strategy for SEO. While understanding SEO –especially for a beginner– can be challenging, WordPress provides users with unique tools and information to help make the search engine optimization process more streamlined. While you will still need to do the heavy… [Read More]
Marrying UX, SEO, and Content
High user engagement correlates to high rankings User experience may be the most underrated aspect of SEO, but when you look at SEMrush’s ranking factor study, it’s clear the impact that user engagement signals have on ranking performance. There are several factors that are used when determining user engagement. Some of the most important when… [Read More]
Why Is WordPress the CMS We Use for Our Clients?
Simply Put, WordPress Is the Best CMS for SEO WordPress has invariably been growing ever since his release in 2003. These below are some impressive milestones and unique characteristics: As of April 2019, WordPress was used by more than 60 million websites, including 33.6% of the top 10 million websites, according to Wikipedia sources. WordPress… [Read More]
Why Is WP Engine Our Strategic Google Cloud Partner Provider?
Simply Put, WP Engine Is the Most Reliable Platform for WP After more than a decade working with websites we decided we were going to work only with WordPress sites. So we needed the most reliable Cloud Hosting provider that could power the digital experiences of our clients on the best platform for mission-critical WP… [Read More]
Understanding User Behavior with Google Analytics
Pages Per Session, Times Spent On Site, and Bounce Rate A web visitor sticks around to see what else there is on your site? Google sees this as a positive signal and rewards you! The importance of website engagement is a topic that has been discussed ad nauseam. We could add to the plethora of… [Read More]
Choosing the Right Hispanic Marketing Agency that Fits Your Business
Every business wants to present a positive image to the public, as well as to other businesses. First impressions in the business community make a lasting impression and if that first impression is missing an important ingredient, a second impression may never become a reality. No matter what the product or service, every business needs… [Read More]
A Quick Breakdown Of The Difference Between Hispanic, Latino And Latinx
Hispanic, Latino, Latinx: Key Distinctions [This blog post was originally published on: Aug 27, 2019 at 19:32 – and it has been updated on Sep 22, 2020 at 10:32] “Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to… [Read More]
White House Initiative in Educational Excellence for Hispanics
Observing Hispanic Heritage Month allows our country to show its recognition and support for the work Latinos are doing in helping this country grow During #HispanicHeritageMonth, the U.S. Department of Education continues to celebrate the exceptional contributions of Hispanic students across America. Hispanic Heritage Month, Video by Emmanuel Caudillo Hispanic Heritage Month, Video by Emmanuel… [Read More]
7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
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