Every business wants to present a positive image to the public, as well as to other businesses. First impressions in the business community make a lasting impression and if that first impression is missing an important ingredient, a second impression may never become a reality. No matter what the product or service, every business needs… [Read More]
Blog about the Hispanic market
A Quick Breakdown Of The Difference Between Hispanic, Latino And Latinx
Hispanic, Latino, Latinx: Key Distinctions [This blog post was originally published on: Aug 27, 2019 at 19:32 – and it has been updated on Sep 22, 2020 at 10:32] “Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to… [Read More]
White House Initiative in Educational Excellence for Hispanics
Observing Hispanic Heritage Month allows our country to show its recognition and support for the work Latinos are doing in helping this country grow During #HispanicHeritageMonth, the U.S. Department of Education continues to celebrate the exceptional contributions of Hispanic students across America. Hispanic Heritage Month, Video by Emmanuel Caudillo Hispanic Heritage Month, Video by Emmanuel… [Read More]
7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
SEO Best Practices: Getting Your WordPress Site to Load Blazing Fast!
Why Does Page Speed Impact Your SEO? If you have used the Internet, you understand what page speed is because you have experienced it firsthand as a User. Page speed is how long it takes for a web page to completely load. There are several factors that will influence page speed, though. Those factors include… [Read More]
Say Goodbye to Google Translate for Websites
Google Translate has gotten better over time but it is still not accurate enough for business It is said that with the latest upgrades to the tool the new Google Translate is 60 percent more accurate than the old Google Translate tool, which used phrase-based machine translation, or PBMT. This may be good enough for… [Read More]
Small Businesses in Areas with High Concentrations of Hispanics Should Consider Spanish SEO
How can Spanish SEO help my business? Beyond simple search engine optimization for your website, small business owners may also find it necessary to go a step further and invest in Spanish SEO. This is particularly true for business owners living in areas with large Hispanic populations. According to Pew Research Center, by the year… [Read More]
Extras Are Better Than Price Discounts as an Opt-In Incentive
Don’t Let the Price Discount Be the Carrot that Pulls You To the Precipice Many if not most businesses like to request price discounts as a condition to make a purchase. Price bargaining may work best for physical products but rarely harmonize with web services. Subscription models are also different because you can get discounts… [Read More]
Hreflang’s Effect on Rankings
Hreflang attributes may not help you increase traffic; instead, the goal of using them is to serve the right content to the right users. They help search engines swap the correct version of the page into the SERP based on a user’s location and language preferences. For information on how geotargeting can help with rankings,… [Read More]
We’re Here For You!
Dear Clients, We know you’re getting a lot of COVID-19 related emails in your inbox these days, and we hesitate to add to the pile, especially at times when we are working longer extra hours to meet higher volume of requests by our clients. But we also know it’s important for our clients to know… [Read More]
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