Blog about the Hispanic market

Google Translate has gotten better over time but it is still not accurate enough for business It is said that with the latest upgrades to the tool the new Google Translate is 60 percent more accurate than the old Google Translate tool, which used phrase-based machine translation, or PBMT. This may be good enough for… [Read More]

How can Spanish SEO help my business? Beyond simple search engine optimization for your website, small business owners may also find it necessary to go a step further and invest in Spanish SEO. This is particularly true for business owners living in areas with large Hispanic populations. According to Pew Research Center, by the year… [Read More]

Don’t Let the Price Discount Be the Carrot that Pulls You To the Precipice Many if not most businesses like to request price discounts as a condition to make a purchase. Price bargaining may work best for physical products but rarely harmonize with web services. Subscription models are also different because you can get discounts… [Read More]

Hreflang attributes may not help you increase traffic; instead, the goal of using them is to serve the right content to the right users. They help search engines swap the correct version of the page into the SERP based on a user’s location and language preferences. For information on how geotargeting can help with rankings,… [Read More]

Dear Clients, We know you’re getting a lot of COVID-19 related emails in your inbox these days, and we hesitate to add to the pile, especially at times when we are working longer extra hours to meet higher volume of requests by our clients. But we also know it’s important for our clients to know… [Read More]

Whilst most retail businesses and entire industries, including but not limited to Airlines, Hospitality, Vacation/Cruises, are being rattled by the multiple effects of COVID-19, Internet traffic is soaring to the point where some governments officials in many countries are asking their citizens to reduce the use of the internet so that the infrastructure doesn’t collapse…. [Read More]

DON’TS IN SEARCH ENGINE MARKETING. LIST OF THINGS YOU SHOULD NEVER DO. Search engine marketing is one of the most cost-effective ways to grow your business. However, there are certain things that you don’t want to do. Put it simply, In Content Marketing and Website Related Never send a press release without optimizing it first,… [Read More]

Things to consider when making your site bilingual: WPML or Multisite? If you are a business owner or a webmaster running a website built on WordPress and you are considering adopting a bilingual or multilingual site, the choice of whether to use a WPML plugin or a Multisite might be a dilemma. Before you jump… [Read More]

Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select group of clients, whether it’s maintaining their WordPress sites both user- and SEO-friendly or responding emails to answer any… [Read More]

In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that in 2013, AHAA and Nielsen co-authored a two-part study on Upscale Latinos, the most influential segment since the Baby Boomers. Defined as Hispanic households earning $50-100K annual income, Upscale Latinos contribute nearly 40 percent of the $1.5… [Read More]