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Blog about the Hispanic market
7 Executing Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic culture — and diversity in general — while building the foundation for your brand to connect with the Hispanic community With the purpose of helping brands to deepen connections with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors℠ shares some tips for brands and organizations (private and public) to join the Hispanic Heritage […]
How Mobile Readers Interact with Email
As shared on this page, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers given that mobile opens have increased by 24% in the last 12 months (from 41% to 51%). But to gain a deeper understanding, how are mobile […]
Hispanic Market Advisors Proud Sponsor of Hispanicize 2015
Hispanicize 2015 is ready to kick off on March 16, 2015 at the Intercontinental Hotel, Miami, FL, and Hispanic Market Advisors, a boutique company focused on connecting and engaging powerful brands with Hispanic consumers digitally, is proud to be one of 2015 sponsors. The five-day conference is the iconic, largest annual event for Latino trendsetters […]
Watch Google Partners Connect Video with Todd Rowe and Fred Vallaeys
Thanks for joining Hispanic Market Advisors on the Livestream Google Event with Todd Rowe and Fred Vallaeys – we had a great time bringing you Partners Connect at Büro Midtown Miami. We’ve made the video of the livestream event available for you to watch whenever you’d like. And if you have any follow up questions […]
Google Certified Partner Hispanic Market Advisors Hosts Livestream Google Event at Büro Miami
A Glimpse into What 2015 Can Be by Hispanic Market Advisors
Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize […]
5 Considerations in Paid Advertising Campaigns to Reach Latinos by Hispanic Market Advisors
Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. All other factors being equal, marketing to Latinos may involve organic and paid search. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in […]
5 Considerable Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic Heritage and culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors℠ shares some tips for brands and organizations (private and public) to join the Hispanic Heritage […]
Benefits of a responsive design website
If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on […]
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