Whilst most retail businesses and entire industries, including but not limited to Airlines, Hospitality, Vacation/Cruises, are being rattled by the multiple effects of COVID-19, Internet traffic is soaring to the point where some governments officials in many countries are asking their citizens to reduce the use of the internet so that the infrastructure doesn’t collapse…. [Read More]
Blog about the Hispanic market
DON’T DO THIS
DON’TS IN SEARCH ENGINE MARKETING. LIST OF THINGS YOU SHOULD NEVER DO. Search engine marketing is one of the most cost-effective ways to grow your business. However, there are certain things that you don’t want to do. Put it simply, In Content Marketing and Website Related Never send a press release without optimizing it first,… [Read More]
Bilingual Websites: WordPress Multisite Vs. WPML Plug In
Things to consider when making your site bilingual: WPML or Multisite? If you are a business owner or a webmaster running a website built on WordPress and you are considering adopting a bilingual or multilingual site, the choice of whether to use a WPML plugin or a Multisite might be a dilemma. Before you jump… [Read More]
Today, we are thankful for…
Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select group of clients, whether it’s maintaining their WordPress sites both user- and SEO-friendly or responding emails to answer any… [Read More]
Among Hispanics, Who Owns a Smartphone?
On March 7, 2013, MARK HUGO LOPEZ, ANA GONZALEZ-BARRERA AND EILEEN PATTEN, wrote a piece on Pew Hispanic Research titled “CLOSING THE DIGITAL DIVIDE: LATINOS AND TECHNOLOGY ADOPTION” On that research, the co-authors list not only the percentages of smartphone ownership from Hispanics compared with other ethnic groups, but also who owns smartphones among Latino… [Read More]
5 Considerable Ideas for Brands to Join the Hispanic Heritage Month Celebration
Celebrating the Hispanic Heritage and culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
Why You Shouldn’t Rely on Google PageSpeed
A professional website needs to load quickly. Fast loading times equal lower bounce rates, better conversions, and general benefits for your online image. Google PageSpeed is a service that promises to analyze your site and identify problems that might be lowering your speeds. PageSpeed is one of the best analytics tools on the internet, and… [Read More]
GTmetrix Key Performance Indicators
Options to make optimizing your bilingual website clear and easy GTmetrix’s Report Page neatly summarizes your page performance based off key indicators of page load speed. Analyze your page with Google PageSpeed and Yahoo! YSlow rulesets Get your page’s Page Load Time, Total Page Size and Total # of Requests See your page’s performance relative… [Read More]
How to move Properties between Accounts in Google Analytics
How to Transfer a Google Analytics Property To move your property to another account: 1. Go to the Admin section of the Analytics Account with the property you want to move. 2. Select the property you want to move (dropdown) and click Property settings. 3. Click the button Move property at the top right corner…. [Read More]
Spanish SEO: Domain per language, subdomains or language folders?
Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but… [Read More]
