Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but… [Read More]
Blog about the Hispanic market
Using Schema Markup for Local SEO
Helping the search engines identify your key business information by utilizing the Schema.org markup Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding… [Read More]
Are You Ready for Marketing in Spanish?
Keep in mind that Marketing in Spanish is not the same as Marketing to Latinos Marketing to the entire spectrum of Latinos in the United States requires bilingual marketing efforts in multi-channel platforms. Depending on your customer profile, you may want to use a combination of English- and Spanish-language marketing, always taking into account cultural… [Read More]
Stop Using Your Personal Email Account in Your Email Marketing Efforts
What Are You Missing Out on by Using a Personal Email Account to Communicate With Your List Contacts in Your Email Marketing? With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their… [Read More]
10 Tactics for Building Your Link Profile
10 Highly Effective B2B Link Building Tactics for Your Latino SEO Efforts Contrary to what people may think, establishing a strategy for building B2B links is very important when building and growing a link profile of your site(s). Creating a natural and diversified link profile should be one of the main objectives in your link… [Read More]
Striving for an Enhanced and Healthy Link Profile
Your Link Profile is the overall makeup of all the inbound links pointing to your website Link building for Latino SEO success When you are building healthy links during your Latino marketing efforts, you are also helping the overall link profile of your main domain – considering you are not using separate domains for separate… [Read More]
Spanish SEO for the Latino Market. Is it really necessary?
Spanish SEO or SEO en Español continues to be a cost-effective strategy to reach the Hispanic market in Google Search Marketing in Spanish in the U.S. may not seem like an innovation nowadays; however, a small number of brands and companies seem to be doing it right, or sustaining the growth once they have reached… [Read More]
The Hispanic Market Advisors® trademark
The United States Trademark Office issued a registration for the Hispanic Market Advisors trademark (January 23, 2018 – Miami, FL) – We’re pleased to inform that the United States Trademark Office issued a registration for the Hispanic Market Advisors trademark. We can now use ® next to the name and logo when used in connection… [Read More]
3 Tips for Gaining English to Spanish Translation Success
Having a multilingual palette is essential to competition in the modern global economy no matter the industry. Whether your company is local or multinational, having the best translation services between the English and Spanish languages can open your business up to a world of opportunities that would otherwise remained closed. Below are three tips to… [Read More]
Spanish SEO: 5 Do’s and Don’ts
This post was originally posted in Latinosem.com, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. 😉 Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language…. [Read More]
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