Regardless of the content management system you use, you will still need to formulate a strategy for SEO.
While understanding SEO –especially for a beginner– can be challenging, WordPress provides users with unique tools and information to help make the search engine optimization process more streamlined. While you will still need to do the heavy lifting when it comes to SEO (same applies to Spanish SEO), WordPress can take some of the burden off of your shoulders when it comes to many basics that will help your website rank higher on the search engine results pages.
Answers to Some Important Questions:
- How Is WordPress Good for SEO?
- Do All WordPress Themes Support SEO?
- Is WordPress The Best CMS for SEO?
- What Are The Reasons Behind WordPress’s Popularity?
- Can a WordPress Site Be Optimized For Mobile Users?
- Final Thoughts & Going Beyond Building Your WordPress Site
How Is WordPress Good for SEO?
After you have installed WordPress, you will notice that you have been provided with a default theme. But, you will likely want to switch from this theme to make your website your own. While WordPress provides many different theme options for users to choose from, you will want to make sure that you are choosing a theme that is SEO-friendly. WordPress also makes the installation of an SEO plugin seamless. The most common free SEO plugin compatible with WordPress is Yoast SEO.
The ability to set customized URLs
With WordPress, you have the ability to set customized URLs for different pages on your website, as well as posts. Without this ability, your URLs could be too long and may affect how well your website or web pages rank on the search engine results pages. Although WordPress generates a default URL for you, you have the power to change it. This is especially helpful for when you want to incorporate a keyword into the URL.
The ability to optimize your images for SEO
WordPress also allows you to add alt text to images that you have on your website, web pages, and posts that you make. Each image that you add to your website content should have alt text included. Alt texts add accessibility for users to your website, but also help a search engine crawl your website. This helps with indexing and could aid your website in jumping up the rankings. WordPress has given users this ability and it can be located in the Image Settings area.
The ability to improve your website’s speed by integrating a cache plugin
With WordPress, you will be able to improve your website’s speed by integrating a cache plugin. How well your website performs, including the speed at which it loads, plays a role in how well your website will be ranked. Poor loading times can not only lead to users not staying on your website, but a crawl may render your website appearing to be untrustworthy. While WordPress already offers considerable speed, adding in a cache plugin can help to upgrade the performance. Cache Enabler is a plugin that is recommended by Google to use.
Do All WordPress Themes Support SEO?
WordPress is very focused on performance when it comes to providing results for users. They are a website builder that is naturally search engine friendly. This means that it is relatively easy for your website through WordPress to be crawled and indexed. After it is indexed, it is then available to be found through a user’s search. Many factors affect your search engine ranking, besides the ability to be crawled. These factors include backlinks, hosting server, and content quality.
If you fail to have a theme that has SEO and do not implement proper SEO plugins, then your website is bound to suffer. Without these elements, your website will have a difficult time ranking on the search engine results page and you may not be able to reach your ideal audience. This could lead to a low conversion rate and even a mistrust between you and your audience. In order to build a proper foundation for your SEO plan for your website, you will want to make sure that all the basic SEO tools have been applied.
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Not all themes on WordPress are optimized for SEO
While WordPress is built to be search engine friendly, not all themes on WordPress are optimized for SEO. Even if a theme says that it is SEO friendly, that does not always mean that it is. This is because many different people create these themes and then they are available to the public. So, it is important to research different themes before deciding on one that will assist you in your search engine optimization plan.
Many different factors go into SEO and it might come off as a surprise that your WordPress theme will actually have an impact on your overall SEO. One of the main reasons that a theme affects your SEO is because of how they are an integral part of your website’s structure. These themes also affect the speed at which your website runs. This is why a website owner may notice low rankings, even though every other part of their strategy is positive,” says Sebastian Aroca, M.I.B., President of Hispanic Market Advisors®.
So, what are some ways that you can tell a good theme from a bad one?
You will first want to find a theme that is appealing. Themes that are easily structured and simple to view are generally more recommended. Maintaining a responsive design is key and mobile optimization is a must. If you choose not to optimize your website for mobile use, then you could lose out on a large audience base. Themes you want to be looking for will also put your content at the forefront. In customizable themes, the content tabs need to have HTML tags, which includes heading tags. Having to go in and manually edit these codes may prove to be a challenge, especially for a beginner. So, it is important to look for SEO friendly themes that take care of this for you.
GeneratePress is a very common free theme that is SEO friendly for WordPress. One of the reasons why it is so popular is because it is very customizable when it comes to a theme. The simple design makes it easy for Google to read your website. Everything in this theme is in working order, meaning that it will help you with your SEO plan.
When in doubt, sound a message to the developers in the form of an email. Many developers are actually very helpful and want to answer any questions you may have. If they respond right away, then you know that you will have their support with their theme if you run into any issues. However, even if you choose a theme that is not completely SEO compatible, you can still attempt to fix the theme on your own. However, you will not be able to fix every SEO issue this way.
Is WordPress The Best CMS for SEO?
WordPress is considered to be the best CMS for SEO, having been released in 2003 and advancing ever since. This title is one of the many reasons that WordPress has grown to be so popular among website owners and developers alike. There are several reasons why WordPress is the best CMS for SEO.
WordPress has a heavy presence in maintaining a positive user experience
This is one of the main reasons it is considered the best CMS for SEO. This is because WordPress contains a vast array of different themes and plugins, which are able to be implemented together and customized by the website owner. These different options offered by WordPress allow your website to be visually appealing and improve the experience for someone who is visiting your website. This, in turn, can help your overall search engine result rankings. To top it all off, WordPress has specifically designed themes that are SEO friendly. This means these specific themes are designed to be easy to use for website owners to use tools to help them rank higher on the search engine results page.
WordPress provides users with options when it comes to enhancing page speed.
Read also: SEO Best Practices: Getting Your WordPress Site to Load Blazing Fast!
Page speed is a main factor that is considered by a search engine’s algorithm when determining ranking. This is because a slow page speed can lead to a few issues for a user. For instance, slow page speed may lead to a user not trusting your website. Some users may become frustrated and not even wait for your website to load if it takes too long. However, WordPress offers plugins that can help advance website speed. These tools can help to compress your images and clear databases to keep your website running efficiently.
WordPress also offers website owners plugins that are directly related to SEO, helping to make it the best CMS for SEO. These plugins can be integrated into your website with the click of a button. Many of the plugins are already set up to be used, allowing even beginners to advance their SEO strategy with their website. One of the most popular WordPress SEO plugins is Yoast SEO. These plugins help you by allowing you to create keywords, SEO titles, and meta descriptions. These are all factors that will affect your overall website SEO.
What Are The Reasons Behind WordPress’s Popularity?
In the early stages of WordPress, it was primarily a blogging tool. However, WordPress has since revolutionized the online space when it comes to website platforms. There are many reasons why WordPress is so popular, allowing users to create personal or professional websites. This once blogging tool has now advanced into the top website builder used today, being used by top brands and small businesses alike.
WordPress is available to use free of charge, which is a leading reason why the software is so popular. This factor is appealing to many, specifically those who are starting a business or are looking for a personal website. WordPress will provide you with a domain that is connected to WordPress, and from there you will be able to choose a theme and edit your website. Those who have your link will be able to access your website. However, many users opt to purchase their own unique domain name and web hosting. This means you will need to find a website host. One of the most common hosts that are used by WordPress users is Bluehost.
WordPress is easy to use for users, regardless of their experience level using the platform. Creating your own website was once thought of to be confusing and overwhelming. Many individuals would not even attempt creating their website because there was just too much to understand, especially for beginners. However, WordPress is different. WordPress provides ready to use and edit themes for users to choose from. There are many themes, as well as plugins, to choose from. Plugins can allow a user to add additional features to their website.
A major reason why WordPress is so vastly popular is how SEO friendly it is.
Search engine algorithms need to be able to properly and quickly crawl a website for indexing. After it is indexed, then that website and web pages can be found in the search results by a user who is making a search query. WordPress websites are said to generally rank higher because the way the code is written in WordPress allows it to be easily read by Google. There are also many SEO plugins that can be implemented into your website, giving you more tools for your SEO plan.
WordPress provides users with updated software. WordPress is always looking for ways to not only improve the user experience, but also improve the experience for the website owner. This means that the platform is generally easy to understand. The system also comes with an update system that allows you to keep your themes and plugins up to date. When an updated version of the WordPress software is made available to users, you will receive a notification. This also means that safety when it comes to your information is at the forefront. While safety on the internet can never be completely guaranteed, WordPress goes through extensive steps to ensure that your information is properly secured.
The options are virtually endless when you are considering opening up a website with WordPress. How versatile the platform is, is one of the reasons why it is so popular. WordPress boasts thousands of different themes, which can be customized to your liking. This means that no matter what you need your website for, you are bound to find a theme to match.
Can a WordPress Site Be Optimized For Mobile Users?
How mobile-friendly a website is matters greatly. However, this is one of the most overlooked aspects of website ownership. Around half of all web traffic comes from mobile devices. This makes sense, as we are able to take our mobile devices with us almost anywhere we go. This allows us to search for information, services, products, and places we want to go while we are not around our desktop. This means that your website will need to be able to display properly when on a mobile device. Failure to make sure your website is mobile friendly can actually hurt your search engine result rankings.
Mobile optimization might seem to be simple, but it can actually be quite complicated. Making a website mobile friendly could require the use of advanced techniques and coding. The good news is that WordPress takes this into account and wants to provide a different experience for their website owners. For this reason, there are many options available to website owners to help make their websites mobile friendly.
A great majority of themes on WordPress have been updated to automatically be able to be read from a mobile device. However, this is not the case with all WordPress themes and you may stumble upon one that hasn’t been updated. This is likely to be the case with WordPress themes that are older. While you can keep an outdated theme, but update it with plugins, sometimes the better options are to create your own theme or picking a new one. So, what plugins can help with making your website more mobile-friendly?
Jetpack is one of the most popular plugins that helps with mobile usability
Jetpacks primary focus is to increase your website’s response time. If a user has to wait too long for a page to load, they are likely to exit your website and click on a different search result. You don’t want that. Instead, Jetpack helps to make the mobile version of your website as fast as it can to keep a user’s attention.
WPtouch is another commonly used plugin for helping with mobile optimization. However, there are two different versions when it comes to WPtouch. The first version is the free version. This version provides you with a mobile friendly website. The paid premium will offer you more advanced tools and features. This includes helping your website’s speed and increasing the quality of the visuals on your website.
Final Thoughts & Going Beyond Building Your WordPress Site
Efficiency for SEO, scalability, and multilingual availability are three essential non-negotiable characteristics for us. At Hispanic Market Advisors, we do the “impossible” every day — and miracles upon special request 😉 to help our clients gain web visibility to grow their businesses. Fortunately, WordPress CMS ensure us that your sites can be user- and SEO-friendly, secure, easy to manage while optimally scalable.
If you are not convinced that WordPress is the best CMS for long-term SEO success, we understand and we hope you the best with whatever alternative you find best for you. If you agree with us, however, keep in mind that after building your multilingual responsive WordPress site, you may want to consider some search engine development services by Hispanic Market Advisors® as your partnering agency so you can focus on what you do best which is running your business.