Currently the largest minority group in the United States, Hispanics account for one of every five new workers in the United States economy. However, to describe them as a single minority group belies a complicated blend of various races, ethnicities, and cultures. Targeting this growing market can be difficult for the company uninitiated in the… [Read More]
Blog about the Hispanic market
The Expanding Buying Power of Hispanic Consumers
The Hispanic population in America is increasing at a staggering rate. In fact, it is projected that by 2050, this group will reach 133 million people, a total of 30% of the American population, which is actually larger than the entire population of America during the 1940s. While traditionally many people have associated Hispanic communities… [Read More]
Demand for Financial Services among US Hispanics
The Hispanic community is one of the largest growing cultural segments in the U.S. This phenomenon affects all regions of the country from the Western U.S. in California, Colorado and Arizona to Midwestern states and the Eastern seaboard. With this trend toward an increase in Spanish speaking consumers, business opportunities that address the needs of… [Read More]
Hispanics and Obama: Future Outlook
President Barack Obama has instituted policies that directly affect the Hispanic population within the United States. The majority of Hispanics cast their vote to show their support for Obama during the election, partially due to the encouragement of Hispanic social media such as Spanish-speaking radio and newspapers and partially in response to perceived oppressive laws… [Read More]
Hispanic Marketing Agencies Help You Connect with the Hispanic Consumer
The top 25 Hispanic marketing agencies do a lot of business. They have total revenues of almost 2 billion dollars per year. Some of the top Hispanic marketing agencies are: The ViVa Partnership who does over 32 million dollars a year; Machado/Garcia-Serra Publicidad has revenue of over 12 million dollars a year; Lapiz Integrated Hispanic… [Read More]
Understanding Latin American Cultural Nuances for Successful English to Spanish Translations
The U.S. is experiencing rapid growth of minority ethnic groups and is becoming more racially and ethnically diverse. These changes are creating new segments that are reshaping the way the many industries market their products and services. To keep up, competing product and service providers must alter their current marketing strategies to accommodate these new… [Read More]
Optimizing your Small Business Spanish Web Site for Success
Targeting the online Hispanic market through a web site that is designed specifically for this growing demographic is a savvy step in the right direction toward marketing success. You can take this good idea a step further, by intentionally reworking your Spanish web site in order to incorporate targeted Hispanic SEO content, aimed at improving… [Read More]
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