After you have translated you Web pages from English to Spanish and optimized them for the search engines with rich keywords and key phrases, you have some options to make: You could sit down and wait hoping customers get to your newly Spanish pages or you can proactively adopt an off-page search engine optimization strategy…. [Read More]
Blog about the Hispanic market
I Want to Tap into Hispanic Internet Users, Now What?
After you have sized your market for online Spanish-speaking customers and mastered the profiles of new Hispanic customers, you have some options and some choices to make: You could let the uncertainty and panic of entering unchartered territories paralyze you with fear, and you’ll end up doing nothing. The other option is to open your… [Read More]
Spanish Speaking Internet Users Growth Outpacing the World Average
The number of Spanish Speaking Internet Users has grown 619.3 % in the last eight years (2000-2008). The Internet is a Global Village with no physical frontiers; it is divided only by the different languages spoken in each country or region. There are studies and researches that show that people speaking the same language show… [Read More]
The Hispanic View in Our Economy
In response to the 06-02-09 press release on Univision.net on how the consumer views today’s economy, we can see that not only is the Hispanic consumer more apt to being positive about the future of our economy than non-Hispanics, but Latinos in general have remained consistent in their confidence rating. As a business owner or… [Read More]
Business stumbling blocks in penetrating the Hispanic market
There is a huge market than many businesses need to tap into: the Hispanic market. The Hispanic population of the United States totals 42.8 million people, has increased by 3.6% annually each of the last 10 years, and has outpaced the population growth in society as a whole by 3 to 1. This group spends… [Read More]
How to Incorporate English to Spanish Translation into your SEO Strategy
Exponential growth of the traffic your Spanish-speaking web site receives is possible through a properly executed SEO strategy. Once you have identified your target market within the larger online Hispanic market, you can begin to optimize your SEO effectiveness by incorporating English-Spanish translation. When you understand the Hispanic sub-market you are targeting, you will be… [Read More]
Providing a Small Business Service to Online Hispanics
Currently the largest minority group in the United States, Hispanics account for one of every five new workers in the United States economy. However, to describe them as a single minority group belies a complicated blend of various races, ethnicities, and cultures. Targeting this growing market can be difficult for the company uninitiated in the… [Read More]
The Expanding Buying Power of Hispanic Consumers
The Hispanic population in America is increasing at a staggering rate. In fact, it is projected that by 2050, this group will reach 133 million people, a total of 30% of the American population, which is actually larger than the entire population of America during the 1940s. While traditionally many people have associated Hispanic communities… [Read More]
Demand for Financial Services among US Hispanics
The Hispanic community is one of the largest growing cultural segments in the U.S. This phenomenon affects all regions of the country from the Western U.S. in California, Colorado and Arizona to Midwestern states and the Eastern seaboard. With this trend toward an increase in Spanish speaking consumers, business opportunities that address the needs of… [Read More]
Hispanics and Obama: Future Outlook
President Barack Obama has instituted policies that directly affect the Hispanic population within the United States. The majority of Hispanics cast their vote to show their support for Obama during the election, partially due to the encouragement of Hispanic social media such as Spanish-speaking radio and newspapers and partially in response to perceived oppressive laws… [Read More]
