10 Highly Effective B2B Link Building Tactics for Your Latino SEO Efforts
Contrary to what people may think, establishing a strategy for building B2B links is very important when building and growing a link profile of your site(s). Creating a natural and diversified link profile should be one of the main objectives in your link building strategy. Thus, it should include healthy links from various sources and types. The act of acquiring backlinks for your Latino marketing campaigns isn’t very different than any regular backlinks campaign geared towards the general market.
Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our Webmaster Guidelines. By Search Console Help
Link building for Latino SEO
- Outreach (least amount of work)
- Submission (medium amount of work)
- Exchange (the most amount of work)
It is a good idea to utilize all of the tactics together to get the best results
If you would like to have links that will reward you in the best way in organic rankings, the tactics that require the most amount of work will deliver the positive, authoritative results you are seeking. Follow along as we dive into the 10 tactics for building your B2B link profile. You can start to use these very tactics to build your B2B marketing strategy and remember that search engines continue to be a central focal point when it comes to marketing your company on the Internet.
Backlinks Acquired Through Outreach
Hispanic Scholarships for Students
Search for scholarships for Hispanic heritage and get some high-quality backlinks while simultaneously helping students get through school. URLs that end in .gov or .edu are recognized and trusted by Google to be of high authority. It is not likely that random people will have access to these URLs. It’s a great tactic and many businesses utilize this technique to build their backlink profile. The steps to successfully doing this require you to build a page on your website dedicated to scholarships.
Links from Latino Career Service websites
There are Spanish and bilingual job sites as well as Diversity job fairs. These Jobs and Careers for Latino Professionals present a link building opportunity for your business. By posting job boards in iHispano.com or Latpro, you can earn backlinks from high-authority job sites.
Links from Wikipedia
Here is another way to receive links that are of high quality to add to your profile. Wikipedia is the seventh most visited page on the Internet and ranks quite high as a search result every single time. The links that you can acquire from Wikipedia and Wikipedia en español will be connected to the blog posts and resource pages on your site, either from body text or the external links section of wiki pages. But it’s important you follow the editorial guidelines to add Wikipedia:External links.
Benefits of creating a Wikipedia page and backlinks are many, including:
- Improves your business’ ROI, when done right
- Influences People more than your Website
- Always appears in top search results
Growing with Spanish SEO
Reclamation of Links
The tactic of link reclamation is another option that does not require a ton of work. Instead, you will need to do a little bit of data mining and outreach. Your job will consist of acquiring uncredited brand mentions. The results of this search will show all of the websites that have mentioned your company. There are also mention monitoring services (Google Alerts) that will notify you each time you are mentioned by other sites and blogs. You can contact the webmasters and ask them for a backlink to your source page earning valuable backlinks. Remember that Bloggers and Influencers are your friends.
Affiliate Link Building
This is the last technique for link building in the Outreach category. We can navigate through all of the articles by there location, when they were written, topics and domain authority. After we gather all the information we need, we can then send out the emails needed to start our affiliate link building. However, I don’t blame you if you don’t place this tactic at the top because the affiliate links are mostly nofollow links and the workload and time efforts to acquire them may not be as cost-effective.
Backlinks That Are Submission-Based
The Use of Infographics
Good infographics are often shared by viewers. You can find located on HubSpot three blog posts that show you how to develop infographics that people want to share. To create more resources through guest blogging opportunities, make use of infographics. When you opt for infographics you don’t have to present new blog posts to everyone that you reach out to. Also, if you have a bilingual website, you can create English- and Spanish-language versions of your infographics, that way you can expand your reach to cover the entire spectrum of Latinos. The more you create valuable sharable content, the more people will link to your web pages.
Hispanicize Wire Submissions
Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes. Besides getting backlinks, you also want to add value to the readership and not be spammy or irrelevant. Read “SEO Benefits of Hispanicize Wire: Enhance Your Link Profile.”
This tactic requires that you work with an agency to create the content for the wire, getting translated to Spanish for bilingual distribution and also follow up later with journalists and editors who may be interested in writing about you or linking to you.
Backlinks That Are Exchange-Based
Writing Guest Blogs
When seeking to move up in the rankings organically, utilizing guest blogs can have a great influence on the building of your link profile. You can create campaigns and send out emails through Pitchbox containing these three key components.
- Background information about our writer along with specialty area
- Past sites we have written for
- Different topics to consider for the guest post
If you have a list of Hispanic/Latino influencers, you can import the list as a CSV Import, and create a campaign that targets those contacts.
HARO
The abbreviation HARO means to Help a Reporter Out. This tactic allows you to successfully diversify your backlinks to many different websites. It doesn’t cost anything to contribute. Once you are signed up as a contributor, you will receive three daily emails that contain a list of queries writers are seeking to publish their articles on.
Conference Sponsorships
This technique for building your link profile is the most expensive. This doesn’t require a lot of work, but you will need to exchange funds in order for it to work. This tactic allows you to gain high-authority links from quality sites.
Final Thoughts
List building does not happen overnight. Our focus will be in helping you develop a well-diversified link profile that makes more sense to your business. The link building strategy, which is still important in today’s competitive keyword market, will have a focus on content creation and strategic placement and distribution. This, in turn, will bring you more targeted traffic from Spanish-language users, more customers, and ultimately more revenues to your business.
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