Hispanic Market Solutions: Language, Search, Content, Social

Hispanic Market Advisors offers Spanish SEO, English to Spanish Website Translations, PPC for reaching Latinos, Hispanic marketing, social media, and more.

  • Services
    • Search Engine Development Services
      • Organic Search, Spanish SEO
      • Professional Webmaster Services
      • Hispanic Search Engine Marketing
      • PPC Services, Paid Advertising
    • Language Services
      • English to Spanish Translations
      • Website Translation Services
      • Translation Services for Government
    • Hispanic Marketing Services
      • Hispanic Marketing
      • Hispanic Marketing for Professionals
      • Hispanic Marketing for Franchises
      • Hispanic Marketing Agencies
      • Digital Marketing for Dentists
      • Web Services for Dentists
    • Other Services
      • Responsive Email Marketing
      • Responsive Website Design
      • Mobile Marketing to Latinos
      • Content Marketing Services
      • Content Updates Synchronization
      • All Services
  • Articles & Infographics
    • Blog
    • Articles
    • Infographics
    • Press & Media
    • Hispanicize Wire News
  • Responsinator
  • Collateral Resources
    • [White Paper] SEO Success in Spanish
    • [White Paper] Working With Cross-Functional Teams
    • [Case Study] Franchise: Maid Right Franchising, LLC.
    • [Case Study] Boston Immigration Lawyer: Desmond P. Fitzgerald
    • [Case Study] Cosmetic Plastic Surgeon: Robert J. Troell, M.D., F.A.C.S
    • [Case Study] 24/7 Card Spanish PPC Campaign
    • [Case Study] Consolidated Credit Reaching US Hispanics
    • [Case Study] Blogger: Mamá XXI
    • Other US Hispanic Market Resources
    • Client Testimonials
  • Client Access
  • Why Hispanic Market Advisors®
  • Grow with Spanish SEO
  • Contact Us
1-877-HMA-FITS (462-3487)

THE U.S. HISPANIC MARKET:
THINK WITH GOOGLE, WORK WITH
HISPANIC MARKET ADVISORS®

Get a FREE Assessment Today!
Home » Blog about the Hispanic market » Brands Joining the Hispanic Heritage Month Celebration (Sept 15 thru Oct 15, 2016)

Brands Joining the Hispanic Heritage Month Celebration (Sept 15 thru Oct 15, 2016)

September 12, 2016 by admin

Hispanic Market Advisors®, reminds brands that,

“The Hispanic Heritage Month celebration, which takes place every year from September 15th to October 15th, is a great opportunity for innovative brands to learn more about the Hispanic community and join the celebration with the right approach.”

branding during the hispanic heritage monthHere are a few executable ideas on how to celebrate diversity and honor the Latino culture, while scoring a few points for your brand:

1. Acknowledge your Hispanic employees for their contributions

Brands that recognize the contributions that come by employees from different cultures and backgrounds tend to do better in the long run for diversity strengthens the workplace and can have a number of benefits, including improved understanding of the marketplace, enhanced creativity and problem-solving ability in teams, and better use of talent. The US Army, for instance, has a dedicated website dedicated to Latinos www.army.mil/hispanics/ and is celebrating the many different cultures that make up American society with a series of articles and stories.

2. Integrate diversity into your business

Brands must consciously embrace diversity which does not mean organizing a merengue class for their employees or go to a happy hour event on 5 de Mayo, although that can be fun. To integrate diversity into your business requires knowledge of customers’ culture, buying habits and preferred methods of communication. During the Hispanic Heritage Month, it’s opportunistic to start developing a holistic and deliberate hiring strategy to increase workforce diversity. “If the pool of qualified candidates doesn’t reflect the demographics of your region or the clients you serve, you may need to expand your search beyond traditional hiring sources.” (staffone TRUSTED HR SOLUTIONS)

3. Join Hispanic Organizations and Minority Business Programs

Becoming a corporate partner with the U.S. Hispanic Chamber of Commerce, sponsoring one local Latino event, or joining a Minority Business program such as DiversityFran (formerly known as the MinorityFran program) can be all magnificent ideas. Maid Right Franchising has the “Maid Right Latino” initiative and is growing emerging markets in local communities by proactively recruiting into their franchise system Latino entrepreneurs who want to start their own business. As Jose Torres, from FranNet of South Florida wrote in an IFA article, “connecting to Hispanic consumers through Hispanic Franchisees” can be a smart move for those franchises that truly understand the value of diversity.

4. Establish strategic partnerships with Multicultural Agencies

Ethnic and multicultural agencies understand the nuances of the Latino market. Hispanic consumers growing purchasing power reached $1.5 trillion dollars in 2015, according to Nielsen, and Latinas are a driving force behind Hispanic purchasing power in the United States. Latino marketing agencies (or multicultural agencies) can help brands their products and services reached the Hispanic population which is expected to represent 19 percent of the total U.S. population by 2020.

Latinas purchasing power in the US

Everyone wants a piece of the pie! Some brands have a serious commitment to connecting with the Latino community and continue to engage the Hispanic market effectively. Other brands, though, still remain cautious (or erratic) in their approach, for they either lack of knowledge or information, or undermining the nuances of the Latino culture. Partnering with a Hispanic Marketing or Multicultural Agency can help support cost-effective Hispanic initiatives aimed at connecting brands with the Hispanic consumer.

5. Communicate to your stakeholders why and how your business embraces diversity

You may want to encourage your Diversity Program Manager or Public Relations Director to consider:

  • Creating a microsite that celebrates the Latino culture – Consolidated Credit launched CelebrandoLaHispanidad.com to honor the Latino culture and connect with the Latino community
  • Sending a bilingual press release announcing that your company is joining the Hispanic Heritage Month celebration (mention list of activities). Hispanicize Wire and MarketWired offer press release distribution services that are distributed to Hispanic Top Metro areas in the U.S.
  • Translating your web properties to Spanish. Refer to English to Spanish Website Translations
  • Creating a Facebook Live Event or Google Live Event (YouTube streaming) to discuss the Hispanic culture with your audience—engaging with them starts with listening to what they have to say!
  • Contributing a unique article to your local Hispanic Chamber of Commerce or other Latino business association relevant to your business.
  • Matching your brand with top Latino celebrities and trend-setters to reach Hispanic consumers through endorsements. Judi Castro and Chiquis Rivera are co-owners in BeFlawlessSkin.com, a Cruelty-Free Cosmetic brand, that are connecting with Latinas effectively through instructional videos (Flawless Friday’s) produced with known celebrities as special guests.

To conclude, it’s safe to say that all markets eventually become saturated which makes it difficult for even established companies to grow. However, growth opportunities will always exist for those organizations who are prepared with multicultural connections given that today’s marketplace is becoming more diverse in nature. The Hispanic Heritage Month celebration can be a great platform to kick off or solidify those efforts that brings your brand closer to the 50 million-case opportunity ….

Filed Under: Blog about the Hispanic market Tagged With: Hispanic culture, hispanic heritage month, latinos in the us

Do you want to know more?
  • This field is for validation purposes and should be left unchanged.

SEO Success in Spanish [White Paper] – Learn more

Excecuting a cost-effective Spanish SEO campaign

Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more
Ines Mato

Ines Mato

Product Specialist

Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for…

Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card

Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

Read more
Ines Mato

Ronnie Schwartz

President, Students Connecting

New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

Read more
Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy

Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more
Silvia Prado

Silvia Prado

Advertising, Marketing

Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more
Sofia Keck

Sofia Keck

Hispanic Marketer

San Francisco, CA

CASE STUDY

How we Made It Happen

Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

Read More

Hispanic Market Advisors

We Offer WE OFFER

Website Translation, SEO, PPC and Webmaster Services

We Care About WE CARE ABOUT

Assembling our teams according to your needs

We Provide WE PROVIDE

Personalized customer support

We Never Stop WE NEVER STOP

Following metrics very closely

About Us

  • Hispanic Market Advisors®
  • 3250 NE 1st Avenue, Suite 305
  • Miami, FL 33137

Related Links

  • Report Dashboard
  • Check Ticket Status
  • Careers

Connect With Us

  • 1-877-HMA-FITS (462-3487)
  • support@hispanicmarketadvisors.com
  • Schedule an Appointment

    Our Services

    • Responsive Website Design
    • English to Spanish Translations
    • English to Spanish Website Translations
    • Spanish SEO
    • PPC Services for Latino Market
    • All Services

    Copyright © 2018 Hispanic Market Advisors® – All rights reserved. Privacy Statement – Terms and Conditions
    Your one stop source for Hispanic marketing and Spanish translation needs – Sitemap

    :: WE OFFER

    A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

    A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

    Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

    Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

    Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

    Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

    Hispanic Marketadvisors logo

    :: WE CARE ABOUT

    Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

    Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

    Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

    Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

    Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

    With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

    Hispanic Marketadvisors logo

    :: WE PROVIDE

    Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

    Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

    A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

    An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

    With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

    Hispanic Marketadvisors logo

    :: WE NEVER STOP

    Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

    Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

    We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

    Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

    Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

    Hispanic Marketadvisors logo

    Infographic Latino Marketing Initiatives

    Hispanic Marketadvisors isotipo

    Hispanic Market Advisors Privacy Statement


    We at Hispanic Market Advisors respect your privacy and take the issue of Internet privacy very seriously.
    By accepting the Hispanic Market Advisors Terms of Service, you consent to the use and disclosure of personal information that you provide to us as outlined in this Privacy Statement. As Hispanic Market Advisors improves its services, we may modify the Privacy Statement, and urge you to check here for updates from time to time.

    This document specifies the following:

    1. What personally identifiable information of yours or third party personally identification is collected from you through the web site.
    2. The organization collecting the information.
    3. The kind of security procedures that are in place to protect the handling of information under Hispanic Market Advisors control.

    Hispanic Market Advisors is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement.

    Hispanic Market Advisors collects information from our customers at several different points on our website.

    Registration Information

    In order to use some of our services, Hispanic Market Advisors Clients must first complete the registration contact form. During registration we request users’ contact information, such as name and email address. This information is used to contact the user about the services on our site for which they have expressed interest, and as it is the case of the email address is also used as the user’s account. It is optional for the user to provide additional personalized information (such as address, city and state), but encouraged so we can provide a more personalized experience on our site.

    Any questions arising from collection of information through the Hispanic Market Advisors services at our site should be directed to Support@HispanicMarketAdvisors.com

    Use of Information Available

    Hispanic Market Advisors may not use information gathered through a QuickEmail Translation to sell any information for any commercial purpose outside the scope of the Hispanic Market Advisors service. QuickEmail Translation should not be used to post prohibited content and commerce statements including pornography, hate-speech, and illegal products or services. Hispanic Market Advisors may terminate the ability of any Client to use the Hispanic Market Advisors services.

    Sharing of Information Submitted

    We do not retain share, store or use personally identifiable information for any secondary purposes.

    Buying Safely

    We use PayPal as the payment processing company to bill users for use of Prepaid Hispanic Market Advisors Packages of Services. Information in transit via PayPal is protected by SSL with an encryption key length of 128 bits (the highest level commercially available). Your credit card and bank information is not stored on our servers, this go directly through PayPal. If you have any questions about the security at our website, you can send an email to Support@HispanicMarketAdvisors.com

    Tell-A-Friend

    If a Hispanic Market Advisors Client elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. Hispanic Market Advisors will automatically send the friend a one-time email inviting them to visit the site. Hispanic Market Advisors stores this information for the sole purpose of sending this one-time email. The friend may contact Hispanic Market Advisors at Support@HispanicMarketAdvisors.com to request the removal of this information from their database.

    Choice/Opt-out

    Our users are given the opportunity to ‘opt-out’ of having their information used for purposes not directly related to our site at the point where we ask for or send information. Our registration form has an ‘opt-out’ mechanism to allow for removal from newsletters, promotions, etc., and registered users can always choose to ‘opt-out’ by following the appropriate mechanism.

    Contacting Us

    If you have any questions about this privacy statement, the practices of this site, or your dealings with Hispanic Market Advisors, please contact us via this form www.HispanicMarketAdvisors.com/contact-us.html or call: (877) HMA-FITS / (877) 462-3487 (in the US).