Your Link Profile is the overall makeup of all the inbound links pointing to your website
Link building for Latino SEO success
When you are building healthy links during your Latino marketing efforts, you are also helping the overall link profile of your main domain – considering you are not using separate domains for separate initiatives. Having said that, the characteristics of those inbound links are of vital importance to keep the link profile natural and healthy. For that reason, you should evaluate your domains’ link profiles often and make sure you keep the good links and disavow the potentially toxic ones.
Be aware of an artificially use of anchor texts
We know that Google focuses their algorithm on finding and rewarding high-value links. On the other hand, building links artificially with an excessive exact match anchor text could potentially lead to your website being penalized by Google and Bing. Therefore, it’s always a good strategy to use anchor text diversification.
Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our Webmaster Guidelines. By Search Console Help
Anchor text diversification
The anchor text refers to the visible, clickable words used to link one web page to another.
Although the proper use of anchor text may be a positive influence on top placements in competitive niches, marketers should avoid engaging in over-optimized link schemes that can result in your website to be flagged or penalized by the search engines. Are your anchor texts relatively diverse? If they are not, please keep in mind that they should be. You can learn the various types of anchors on this post by Shane Barker (SEMrush blog).
Knowing what to avoid saves the day
Remember that a misguided marketing campaign may backfire; an offended audience almost always rejects the offer. If your audience rejects you, most likely Google will ignore or demote your content also.
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