Business has long been aware of the importance of key influencers. Joe Girard, “the world’s best car salesman” in his book “How to Sell Anything to Anybody”, gave many examples from his career selling Chevrolets in Detroit. Giving one of the local union leaders an exceptional “deal” on a new car was always a good… [Read More]
Blog about the Hispanic market
Hispanic Culture, Community and Commerce
A small business owner does not have small dreams or small goals, even though he or she may have a small budget for outreach and marketing. Hispanics are part of a rich culture. How would you like to expand your business into your Hispanic community, and cultivate your Hispanic clientele organically, forming lasting relationships with your… [Read More]
Hispanics and Social Networking
In a society where Social Networking is highly popular, the trend reaches those of every ethnicity and group. However, Hispanics, particularly those in the United States, are the largest group visiting sites like MySpace and Facebook. According to a recent survey from the Center for Hispanic Marketing Communications, with the support of DMS Research, English-speaking… [Read More]
An Innovative Website Approach to Help Your Hispanic Customers Make Decisions
A well-planned Spanish website knows and understands its core audience. It makes the Hispanic customer feel important by offering them an interactive and personalized experience. Imagine having an innovative edge with your small business customers. Rather than just offering that standard list of goods and services, it will offer them the ability to make well-informed… [Read More]
Look At Your Spanish Website Through The Customer’s Eyes
Running a Spanish language website for a small business is a smart choice to increase revenue and broaden possible customer bases for the business. However, simply having the Spanish language website does not guarantee that any benefits will happen, and in fact, an improperly made site can drive away customers rather than attract them. Looking… [Read More]
How Can Your Website Compete Successfully in the Latino Market?
According to a Netcraft Web Server Survey, as of December 2009 there were 233,848,493 websites on the internet. That, of course, has already grown exponentially. Millions, if not tens of millions of these, are business sites attempting to capture customers from the fastest growing demographic in the country—Latinos in the US. How can a small… [Read More]
Tracking and measuring results in your Hispanic marketing strategy
Is your Hispanic marketing strategy working? In order to get the best return on investment (ROI), tracking and measuring results is an essential part of one’s overall marketing campaign. A number of tools are available that make the job of measuring the effectiveness of one’s Hispanic marketing strategy much easier. Probably the best known tracking… [Read More]
US Hispanics Attitudes Regarding Legal Services
Like many immigrant groups in the United States, US Hispanics may not be entirely familiar with legal services. They may underestimate the value of the right attorney for both routine and special proceedings within the legal system. While Latino communities are frequently served by local paralegal services, attorneys and firms devoted to immigration, potential clients… [Read More]
2010 Census Spanish-Language Website to Educate Latinos in the US
Making a concerted effort to increase participation in the upcoming 2010 Census, in January the United States Census Bureau revealed its educational Spanish-language website directed at Latinos in the U.S. With a constantly evolving population in this country, the Census Bureau is seeking out new means to reach all those living within the U.S. so… [Read More]
How to Connect with the Right Hispanic Audience
At this point it is clear that the Hispanic population in the United States is becoming a strong national presence (see table below). Hispanics are the second largest group in the United States with a significantly different language. When a company can efficiently reach their customers and provide insight into their company, products or services,… [Read More]
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