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Home » Our Blog » 3 Tips for Gaining English to Spanish Translation Success

3 Tips for Gaining English to Spanish Translation Success

July 30, 2017 by Hispanic Market Advisors® Leave a Comment

Having a multilingual palette is essential to competition in the modern global economy no matter the industry. Whether your company is local or multinational, having the best translation services between the English and Spanish languages can open your business up to a world of opportunities that would otherwise remained closed. Below are three tips to ensure that you have the best English to Spanish Website translations available to you.

One – Make sure that you have the right people on the job.

No matter the credentials of the translator, you must properly vet your choices in order to find the best individual or company for the job. For large business endeavors, it is usually better to go with a translation company that vets translators for you and gives you the opportunity to choose between a number of highly qualified candidates without having to search each one out individually.

The English and Spanish languages both contain subtle nuances (click here to learn more about nuances) that may be the difference between closing a deal and missing an open business opportunity. You must be sure that your translator is able to think quickly on the fly and differentiate between certain phrases in both languages that may have multiple meanings.

Two – Consider hiring American Translator Association (ATA) members.

Although hiring an ATA member means more money out of your pocket up front, the benefits are usually worth the price, especially if the deal that you are trying to cement is complicated or has a long process. With ATA certified translators, you ensure the absolute best translations into both English and Spanish. ATA translators are tested on aspects of language far beyond the literal meanings of words. As stated before, the connotation of phrasing between the two languages is oftentimes the difference between being understood and making a deal or missing the meaning of a business transaction and leaving unsatisfied because language became a barrier to consensus.

Businesses can also trust ATA members to see the entire process through to the end whether the process involves building a website or communicating with potential partners. If you can imagine never having to worry about your translator going out sick or coming in late, ATA is the organization for you.

Three – Create partnerships with known entities in the translation business.

In order to create the most time effective relationship with your translator, you should partner with translation companies that have a reputation within the business. The better the reputation of your partner, the more that you will be able to outsource to them.

Aside from direct translation services, reputable companies within that industry will be able to provide you with debriefing and other services that will help you understand the big picture within interactions. You will be able to discern how you presented yourself in a much more broad light than simply language: You will be able to learn how you can better match cultures to maintain the level of respect between yourself and your potential business partners. This respect is essential to maintaining and building relationships with companies across language barriers.

So, what did you think of this post? Post a comment (good or bad) and if you liked it, please tweet or email about it!

Also, if you have any additional tips for English to Spanish translation success that you would like us and our followers to know, please list them under comments. Thank you!


ABOUT THE AUTHOR

Sebastian Aroca is an entrepreneur and a customer centric professional. He co-founded Hispanic Market Advisors, a company that offers Spanish SEO/SEM and English to Spanish translation services. Sebastian has over 10 years of professional experience managing regional customer programs and client acquisition strategies in the areas of sales and marketing communications, primarily for the U.S. Hispanic and Latin American & Caribbean markets.


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Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

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:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

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Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

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