Celebrating the Hispanic Heritage and culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage… [Read More]
Sebastian Aroca, MIB
Sebastian Aroca, MIB is an entrepreneur and a customer centric professional. He co-founded Hispanic Market Advisors, a company that offers Spanish SEO and English to Spanish Website translation services. Sebastian has over 10 years of professional experience managing regional customer programs and client acquisition strategies in the areas of sales and marketing communications, primarily for the U.S. Hispanic and Latin American & Caribbean markets.
Spanish SEO: Domain per language, subdomains or language folders?
Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but… [Read More]
Stop Using Your Personal Email Account in Your Email Marketing Efforts
What Are You Missing Out on by Using a Personal Email Account to Communicate With Your List Contacts in Your Email Marketing? With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their… [Read More]
10 Tactics for Building Your Link Profile
10 Highly Effective B2B Link Building Tactics for Your Latino SEO Efforts Contrary to what people may think, establishing a strategy for building B2B links is very important when building and growing a link profile of your site(s). Creating a natural and diversified link profile should be one of the main objectives in your link… [Read More]
Striving for an Enhanced and Healthy Link Profile
Your Link Profile is the overall makeup of all the inbound links pointing to your website Link building for Latino SEO success When you are building healthy links during your Latino marketing efforts, you are also helping the overall link profile of your main domain – considering you are not using separate domains for separate… [Read More]
Spanish SEO for the Latino Market. Is it really necessary?
Spanish SEO or SEO en Español continues to be a cost-effective strategy to reach the Hispanic market in Google Search Marketing in Spanish in the U.S. may not seem like an innovation nowadays; however, a small number of brands and companies seem to be doing it right, or sustaining the growth once they have reached… [Read More]
3 Tips for Gaining English to Spanish Translation Success
Having a multilingual palette is essential to competition in the modern global economy no matter the industry. Whether your company is local or multinational, having the best translation services between the English and Spanish languages can open your business up to a world of opportunities that would otherwise remained closed. Below are three tips to… [Read More]
Spanish SEO: 5 Do’s and Don’ts
This post was originally posted in Latinosem.com, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. 😉 Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language…. [Read More]
Succeed in Entering the U.S. Hispanic Market in 2016
Although the Latino market has accounted for more than half the U.S. population growth from 2000-2010, and in many industries such as the automotive, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing… [Read More]
Benefits of a responsive design website
If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on… [Read More]
