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Home » Our Blog » Stop Using Your Personal Email Account in Your Email Marketing Efforts

Stop Using Your Personal Email Account in Your Email Marketing Efforts

January 3, 2019 by Hispanic Market Advisors® Leave a Comment

What Are You Missing Out on by Using a Personal Email Account to Communicate With Your List Contacts in Your Email Marketing?

With a very high open rate (up to 85%) in mobile devices, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers. This is especially true for brands wanting to connect and engage with Latino community because Latinos over index in mobile usage, and time spent on mobile devices. However, if you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of your email marketing list contacts. By doing this, you will encounter some limitations in what you can and can’t do with a personal email account.

Responsive Email Marketing

Responsive Email Marketing by Hispanic Market Advisors®

Like reported by Constant Contact, one of the biggest limitations of using a personal account for email marketing is in the design of your emails.

Other limitations Ryan Pinkham included on this post are:

  1. Problems getting messages delivered: Has anyone ever told you they didn’t receive your email? Sending mass emails from a personal Gmail, Outlook, etc. account can result in more emails being sent to the spam folder of your subscribers. A good email marketing service maintains strong permission policies and has an active anti-blocking team working with ISPs on your behalf to ensure that your email is delivered.
  2. Difficulty keeping track of your email contacts: Manually keeping track of each new email address on your list and people who have asked to be taken off your list can cause headaches and take up hours of your time.
  3. No understanding of who opened an email or clicked a link: You hope your emails are getting opened and read, but personal accounts don’t provide that information.
  4. You’re not prepared to send bulk emails: Many email accounts and most Internet Service Providers (ISPs) limit the number of emails that you can send at one time.
  5. You’re putting relationships at risk: When someone joins your email list, they trust you to protect their information. They also trust that you’ll respect their privacy and give them the option to opt-out.
  6. You can’t host and manage your list from one location: Bulk email marketing services such as Constant Contact host your email list and automatically performs critical list management functions.
  7. You can’t create professional-looking emails that match your brand: Whether someone is reading your message on a desktop or a mobile device, it has to appear in the right format and also match your branding. When you are sending from your personal email, you are missing out on the opportunity to create and send great looking emails.
  8. You don’t have the newest tools and features: An email marketing service provides regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.
  9. Last but not least, you could be breaking the law: You don’t have the time or resources to stay up-to-date with the latest email laws and regulations. Unfortunately, if you’ve been using a personal email account to send your newsletters or marketing emails, there’s a good chance you’re already in violation of some important laws like Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and the Canadian Anti-Spam Legislation (CASL).

Want to try responsive email marketing for your business? Contact us now to discuss how Hispanic Market Advisors® can help you on this area.

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

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With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

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:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

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With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

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Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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