In a previous article named “Are You Getting Your Share of the U.S. Hispanic Market?,” I shared that in 2013, AHAA and Nielsen co-authored a two-part study on Upscale Latinos, the most influential segment since the Baby Boomers. Defined as Hispanic households earning $50-100K annual income, Upscale Latinos contribute nearly 40 percent of the $1.5… [Read More]
Among Hispanics, Who Owns a Smartphone?
On March 7, 2013, MARK HUGO LOPEZ, ANA GONZALEZ-BARRERA AND EILEEN PATTEN, wrote a piece on Pew Hispanic Research titled “CLOSING THE DIGITAL DIVIDE: LATINOS AND TECHNOLOGY ADOPTION” On that research, the co-authors list not only the percentages of smartphone ownership from Hispanics compared with other ethnic groups, but also who owns smartphones among Latino… [Read More]
Why You Shouldn’t Rely on Google PageSpeed
A professional website needs to load quickly. Fast loading times equal lower bounce rates, better conversions, and general benefits for your online image. Google PageSpeed is a service that promises to analyze your site and identify problems that might be lowering your speeds. PageSpeed is one of the best analytics tools on the internet, and… [Read More]
GTmetrix Key Performance Indicators
Options to make optimizing your bilingual website clear and easy GTmetrix’s Report Page neatly summarizes your page performance based off key indicators of page load speed. Analyze your page with Google PageSpeed and Yahoo! YSlow rulesets Get your page’s Page Load Time, Total Page Size and Total # of Requests See your page’s performance relative… [Read More]
How to move Properties between Accounts in Google Analytics
How to Transfer a Google Analytics Property To move your property to another account: 1. Go to the Admin section of the Analytics Account with the property you want to move. 2. Select the property you want to move (dropdown) and click Property settings. 3. Click the button Move property at the top right corner…. [Read More]
Using Schema Markup for Local SEO
Helping the search engines identify your key business information by utilizing the Schema.org markup Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help local businesses like yours provide the information their search engines need to understand your content and provide the best search results possible at any given time. Adding… [Read More]
Are You Ready for Marketing in Spanish?
Keep in mind that Marketing in Spanish is not the same as Marketing to Latinos Marketing to the entire spectrum of Latinos in the United States requires bilingual marketing efforts in multi-channel platforms. Depending on your customer profile, you may want to use a combination of English- and Spanish-language marketing, always taking into account cultural… [Read More]
What Apple Taught Us About Marketing
Ten lessons learned from Apple shared with you courtesy of The Website Group™ When you use videos, images and compelling audio along with text, your marketing collateral will be more SEO-friendly and have a much greater impact on the customer experience. That’s only one of the ten marketing lessons learned from Apple. Please read on… [Read More]
Local SEO For Your Marketing Strategy By Hispanic Market Advisors®
Are you making investments in regards to local search, SEO, and customer engagement? If the answer is not yet, you should consider doing so sooner than later. Especially if your business is local in nature, and you have at least one physical location, hopefully verified by Google. Use this infographic
The Impact Of Site Speed
You can no longer afford to ignore your site speed Site speed is most important for every business. This clear and comprehensive infographic developed by our partner WP Engine illustrates the importance of site speed nowadays. Remember that a poor user experience from a slow performing website often results in high bounce rate and page… [Read More]
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