Google PageSpeed is a service that promises to analyze your site and identify problems that might be lowering your speeds. PageSpeed is one of the best analytics tools on the internet, and it’s used by both professional developers and individual business owners. A professional website needs to load quickly, for both user experience and SEO… [Read More]
Understanding User Behavior with Google Analytics – Infographics
Pages Per Session, Times Spent On Site, and Bounce Rate A web visitor sticks around to see what else there is on your site? Google sees this as a positive signal and rewards you! The importance of website engagement is a topic that has been discussed ad nauseam. We could add to the plethora of… [Read More]
Use Targeted Distribution for Your Bilingual Press Releases
Newswires are generally viewed as trustworthy sources of information. Marketing and public relations professionals use newswire distributions with the aim of generating coverage on major news outlets, increasing brand awareness, reach, and visibility, and in some cases to boost search engine rankings. The popularity of newswire websites today makes it possible to achieve more efficient… [Read More]
While Not As Important As Culture, Language Does Matter
U.S. Hispanic consumers are highly bilingual online For some U.S. Hispanic consumers, Spanish and bilingual content online are still signals that you want to engage with them. U.S. Hispanics are comfortable toggling between English and Spanish Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born…. [Read More]
U.S. Hispanics Are Ahead Of The Curve When It Comes To Digital
U.S. Hispanics are power users of mobile and over-index in video consumption U.S. Hispanics are considered technology adopters and adapters. A 2018 Nielsen report examines the impact of digital technologies on the Latinx experience and cultural expression. Thirty-five percent of U.S. Hispanics agree that they are among the first of their friends to try new… [Read More]
Brands Can Make Great Use Of Digital To Connect With U.S. Hispanics
The U.S. Hispanic Audience Will Only Gain Cultural And Economic Prominence In The Coming Years The U.S. Hispanic audience is very connected. This can be a positive or negative for brands, of course. Why? Because referrals and word of mouth can work both ways. So make sure your brand speaks our culture. A constantly connected… [Read More]
Building a More Inclusive Search Engine Marketing Strategy
Embracing Hispanic Heritage Month Should Focus on Impacting Real Change and Go Beyond Just “Checking a Box.” U.S. Hispanics will make up 30% of the population by July 1, 2050, and as wrote by Lisa Gevelber from Google in July 2014, U.S. Hispanics are ahead of the curve when it comes to digital. U.S. Hispanics… [Read More]
Hispanic Heritage Month – Are People Still Using the Term “Latinx”?
“Latinx” is not a typo. Yes, Latinx is, in fact, a word, a gender-neutral neologism, sometimes used instead of Latino or Latina, and even Latin@, to refer to people of Latin American cultural or racial identity in the United States. So if you saw or read the word Latinx in your Twitter feed or being… [Read More]
[Case Study] Latinx Marketing: Consolidated Credit
Consolidated Credit Improves its Social Engagement with Gen Y and Gen Z by Adopting a Highly Creative Latinx Marketing Campaign Hispanic Market Advisors, US-based Latino SEO/SEM agency, Spearheaded Marketing Cartoons Development, Animated Video Marketing, and Social Media Advertising. Please enter your contact information to download your selected case study (PDF report).
How Is WordPress Good for SEO? – Infographics
Regardless of the content management system you use, you will still need to formulate a strategy for SEO. While understanding SEO –especially for a beginner– can be challenging, WordPress provides users with unique tools and information to help make the search engine optimization process more streamlined. While you will still need to do the heavy… [Read More]
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