The U.S. is experiencing rapid growth of minority ethnic groups and is becoming more racially and ethnically diverse. These changes are creating new segments that are reshaping the way the many industries markets their products and services. To keep up, competing product and service providers must alter their current marketing strategies to accommodate these new… [Read More]
The Pros and Cons of Regional Spanish Translation
Choosing the Right Tone As a web-designer or developer creating a website that targets the Hispanic community, or as a Web site owner translating your English site to Spanish, you probably have experienced the dilemma of whether to provide text and menus in standardized form or in regional form of Spanish. Providing text in regional… [Read More]
Understanding Hispanic and Latino Health and Life Insurance Buying Patterns
A recent study by the Life Foundation revealed that 93% of the Latino population believes that life insurance, as well as a health insurance is important, but 49% of the people who participated in the survey said they did not have enough coverage. The same survey found that 44% of adult Hispanics have no life… [Read More]
Marketing Strategy – Developing a Successful Online Hispanic Market Strategy
Collaborate with online publishers who work with the Spanish language A lot of thought and study need to go into any Internet marketing strategy directed at a particular section of the population. While the virtual marketplace holds a lot of possibilities, it comes with its own share of hassles, pertaining mostly to communication. Like for… [Read More]
SEO Success in the Spanish Language – SEO Spanish – Multilingual SEO
Have you ask yourself the question: how to have SEO Spanish success? SEO success in the Spanish language largely depends on the company with which you choose to partner. Many SEO translation and SEO target marketing agencies are not aware of the intricacies of the online Hispanic market and are therefore ineffective when it comes… [Read More]
Tapping into the Hispanic Online Market
Millions of immigrants and residents in the United States speak Spanish as their native language and either prefer Spanish over English or have only a rudimentary understanding of English. The majority of these people originally immigrated from Mexico, Central and South America, some to avoid political unrest and poverty, others to study and advance their… [Read More]
How Businesses can Tap into the Online Hispanic Market
The online Hispanic market is the nation’s fastest growing community. As such, it should be included as one of the key demographics in any successful advertising campaign. It is important to tap into this key Hispanic market now, as it is predicted to keep growing rapidly for the rest of this century. Defining the Online… [Read More]
Find the places where Hispanics drive growth
To say that the Hispanic population growth is outpacing other groups within the U.S. is a major understatement. The U.S. Hispanic segment as a whole is also becoming more educated which increases employment opportunities for higher paying jobs. This group’s high population numbers and steady income climb make it a highly desirable target market for… [Read More]
Spanish-speaking Consumers Are the Wave of the Future
Spanish-speaking consumers constitute the fastest growing market in United States. Combined with millions of Central and South American consumers, this new niche market is wide open to businesses willing to adapt to the times. U.S. Census statistics indicate that as recently as five years ago 11 million Hispanic immigrants had entered the United States. About… [Read More]
The Hispanic Market – An Increased Marketing and Sales Opportunity with the US Hispanic Population
The United States has large groups of untapped consumers in every field of marketing. The Hispanic market is one of them. It is simply due to language barriers which many companies have not invested time and resources into as of yet to reach these groups. The US Hispanic population has exploded within a relatively short… [Read More]
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