As a growing demographic, Spanish speakers are attracting attention from marketers, politicians, and educators all over the country. It only makes sense that bloggers want a piece of the action. Bloggers who do not know Spanish can still take advantage of the opportunity.
The trick is to use the technology of the internet. Finding a competent translator or translation agency is necessary for success. Electronic translators only serve to confuse and distort the meaning. An expert translator understands double-meanings, and the intent behind the words. Knowing that you have a trusted translator means writing a culturally appropriate article will provide value and is worth your time.
Content Generation in Spanish
Researching your target audience is an important first step. For example, knowing that Salvadoran Americans love the rural lifestyle prominent in their homeland helps bloggers to create interesting content. Sometimes just being aware of the fact that Hispanic people in the U.S. represent 20 separate and distinct cultures is enough of an advantage. Lumping this demographic into one stereotyped group is a fatal mistake. Research your target audience and consider writing a blog exclusively for the group. A blog tailor-made for your intended readers carries a lot of weight. For example, a blog post detailing how to make the perfect meatloaf may not be very interesting to a Hispanic target audience. A Mexican target audience would rather read about an efficient way to prepare tamales. The key is to create content that is culturally relevant.
Supporting a Spanish-Language Marketing Initiative
When choosing a translator or translation agency, be sure to find one who understands SEO content writing. Search engine programmers create algorithms that discourage keyword stuffing and other practices that add little value. Using keywords is still a good idea; the keyword helps web surfers find the content they want. A good guideline is to use the keyword once in the first paragraph, and no more than two more times in the body of the text. One of the best keyword locations is somewhere within the last paragraph. Keywords should appear as they make sense within the context of the article; they should aid readability.
Other Benefits and Uses of Spanish-Language Web Content
Hispanic customers are loyal; the same is true of blog readers. Bloggers who create a rapport with the demographic build a solid base of subscribers. If the intention of your blog is to enhance your website, or to compliment your principal business, consider providing all content in both languages. When a client clicks for Spanish, make sure the blog posts are written for the audience and not just translated from English. There is more to cultural relevance than language. A site that includes information about football scores and game times could switch to information about soccer when the customer toggles over to the Spanish page. Incidentally, baseball is a popular sport in the Hispanic world. Providing culturally relevant content takes a little more effort, but it is worth it.
Increasing market share is of vital importance. The Hispanic demographic is large and growing. There are 20 different Hispanic cultures represented in the U.S. Added to this are their children–the first and second generation Americans who identify with the Hispanic culture of their forefathers and their American citizenship. Get educated about your audience, find a translator or translation agency who you trust, and get your piece of the pie.
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