Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Spanish SEO campaign… Please enter your contact information to download your selected case study (PDF report).
[Case Study] 24/7 Card Spanish PPC Campaign
24/7 Card (this company has been sold in 2015) improved its lead generation funnel tapping into the US Latino market with an assertive client acquisition strategy based on PPC in Spanish, designed and executed by Hispanic Market Advisors®. Please enter your contact information to download your selected case study (PDF report).
Are You Getting Your Share of the U.S. Hispanic Market?
Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who… [Read More]
Sebastian Aroca from Hispanic Market Advisors to Moderate at LATISM13
Latino SEM Strategies: Bringing Together PR, Blogging, and SEO: The Panel Discussion is Scheduled for Friday Sept 20 at 12:00pm at Waldorf Astoria, NYC Latinos in Tech Innovation & Social Media (LATISM) 2013 National Conference will kick off on September 19th at Waldorf Astoria, New York City. The three-day conference (#LATISM13) will host professionals from… [Read More]
Create Exceptional Quality Content for Spanish-Speaking Audiences
When you decide that you want to build a strong online presence for your business, it is vital that all web properties owned and maintained by you contain superb quality content. Having quality content will allow you to make a connection with your readers, compelling them to eventually become your consumers. Providing your readership with… [Read More]
How to Reach the Latino Community by Using Culturally Appealing Articles
Most of us are aware of how fast the Latino community is growing in the United States. In 2019, Hispanics were more than 60 million. From 2010 to 2019, the Hispanic population increased by more than 18 percent, this ethnic group is growing at a rate that is faster than all others. Additionally, 10 percent… [Read More]
Creating Landing Pages that Appeal to Hispanic Americans
The Hispanic population in the United States is garnering the attention of demographers and ethnographers. The Hispanic population has experienced exponential growth in the past few decades. Latinos are the most widely represented ethnic group in the nation. The U.S. is home to more than 50 million individuals of Hispanic descent. Demographers estimate that Hispanics… [Read More]
Creating Editorial Material in Spanish for Blogs and Forum Posts
As a growing demographic, Spanish speakers are attracting attention from marketers, politicians, and educators all over the country. It only makes sense that bloggers want a piece of the action. Bloggers who do not know Spanish can still take advantage of the opportunity. The trick is to use the technology of the internet. Finding a… [Read More]
Creating a Press Release that Speaks Directly to US Hispanics
The use of a press release designed to reach Hispanics is a complicated endeavor. The Hispanic audience is made up of people from 20 different countries. Every Hispanic country has a distinct cultural identity. There are also subcultures: Native-born individuals have a different cultural perspective that say, first or second generation Americans with a Hispanic… [Read More]
Culturally Sensitive Content is the Most Effective Way for Connecting with Hispanic Americans
Observing one’s local area makes it easy to perceive many population trends, and using the US Census is one way of confirming these observations. The 2010 US Census established that the Hispanic population in the United States is over 50 million people or about 16 percent of the total population. Nowadays, Hispanic population reached more… [Read More]
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