A full-service multicultural marketing agency can hire the most precise SEO professionals, the most creative content marketing executives, the best PR practitioners and the most thought provoking and engaging bloggers. However, if they do not coalesce around a single business philosophy, their valuable talents will go wasted. On the contrary, entrepreneurs or small and medium… [Read More]
Blogging for Hispanic American Audiences
With the growing presence of the Hispanic American community and their impressive purchasing power, it is essential for content creators to learn about the best blogging practices when it comes to reaching this flourishing ethnic group. These practices call for cultural sensitivity as well as understanding patterns of Internet use. Here are five considerations to… [Read More]
Consulting Services for Growing Your Online Hispanic Market
Big business reads the marketing trade papers, blogs and Web sites. They know that money invested in marketing to Hispanic buyers is money well spent. Small to mid-sized business owners are usually too busy running their companies to have time to keep up with the latest trends. So, here’s an overview: Population of U.S. Hispanics… [Read More]
Link Building Strategies for your Spanish Web site – Spanish-language SEO
These days seems like there are more Hispanics online, communicating through social networking, listening to music and watching videos. There is also a lot of Spanish link building going on and a lot of Spanish SEO (Search Engine Optimization) that is responsible for that. The Spanish link popularity is increasing as there is more and… [Read More]
Top Five Industry Events that Focus on the Hispanic American Experience
With Hispanic American demographics growing by leaps and bounds, members of the marketing, advertising, entertainment, finance, public relations, and general business industries should make 2013 the year they actively get to know the fastest growing minority in the United States. The best way to accomplish this is by meeting with industry peers and learning about… [Read More]
Spanish On-page Optimization is an Important Part of Your Spanish SEO Efforts
Spanish on-page SEO techniques are really catching on Search engine optimization techniques are the cutting edge of webpage design because they take advantage of the widespread use of search engines such as Google and Yahoo. For most people, the search engine is the only portal into the vast sea of the Internet. Gaming Google’s systems… [Read More]
Spanish-Language Websites Help Build Confidence in the Hispanic Market
The Hispanic online market is growing faster than expected. There are 23 million Hispanics online and 51% of them want to be offered a Spanish website. Research shows that 23% of the Hispanics market online must have Spanish websites because their English comprehension is at the basic level. Another recent study indicates that 28% of… [Read More]
Spanish Market – How to Measure the ROI for Spanish-language Sites
Hard metrics are necessary in order to prove the value of any given website and to choose the route you would like to use for your company in order to gain the most exposure. Measuring the performance of any business website can be a difficult task. The difficulty of this task increases greatly when businesses… [Read More]
Spanish SEO – Help the Search Engines Help Your Spanish Content
Are you looking for an International search engine optimization firm? More specifically, a Spanish SEO firm? Or maybe you just want to learn tips to try to do it yourself. Whatever your reasons for reading this article, it’s important for you to know that Webmasters today have the difficult task of making their clients’ websites… [Read More]
Be Operationally Ready to Support a Hispanic Online Initiative
Supporting a Spanish website is not as simple as hosting and direct translating through free services. This can be grossly inaccurate when marketing professional towards the Hispanic target audience. Creating a Spanish Website should only be done if a company is operationally ready to support a Hispanic Online Initiative. Spanish-speaking customers will surely appreciate websites… [Read More]
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