With Hispanic American demographics growing by leaps and bounds, members of the marketing, advertising, entertainment, finance, public relations, and general business industries should make 2013 the year they actively get to know the fastest growing minority in the United States. The best way to accomplish this is by meeting with industry peers and learning about trends shaping the Latino experience.
The following five events and expos have a strong focus on what it means to do business with the Hispanic American community. These events are not only informative; they are also interesting and fun:
Latinos are versatile media consumers, and Hispanicize is one of the premier events that bring together experts in modern media and public relations to review the latest trends among Latinos. CNN’s Soledad O’Brien and Zumba founder Beto Perez will be in attendance. Hispanicize takes place in Miami, a city that is quickly becoming the capital of Latin America, from April 9th to the 13th.
Latin Content Marketing Forum
This Miami event is organized by Portada Magazine, one of the most respected sources of news related to the Hispanic American online marketing industry. The Latin Content Marketing Forum deals with trends and issues that specifically affect Hispanic SEM/SEO (search engine optimization/search engine marketing) and the positioning of digital media that appeal to Latinos on the Internet. An interest topic of discussion in the upcoming June 5th, 2013 forum will touch upon content marketing for the Brazilian community of Portuguese and English speakers.
LatinVision Media – Marketing to Latinas
This event is not until June 13th, but you should put in your agenda ahead of all other because in Latino culture ladies always come first. The role of women in Hispanic American families is primordial. They are often in charge of just about all household spending, and they are much attuned to the well-being of their loved ones.
Latinas care about beauty, glamour, home economy, and success. Marketing to Hispanic American women is a matter of learning about emotions and respect, and the way an advertiser addresses Latinas will influence the way their families feel about a brand. This LatinVision event takes place in New York City.
LatinVision Media Investing in Latin America and the U.S. Hispanic Market
This event is organized by the same group that puts together Marketing to Latinas. Investing in Latin America and the U.S. Hispanic Market is a stellar one-day series of lectures and seminars that focus on the sobering fact that the purchasing power of Latino consumers is estimated at about $1 trillion, and it is poised to keep growing. The list of invited lecturers is certainly awe-inspiring: Chairman Paul Volcker, President of Panama Ricardo Martinelli, President of Ecuador Ricardo Correa, United Nations Ambassador Thomas Pickering, and others. This distinguished event took place last year in New York City during September.
Latinos Tech Innovation and Social Media (LATISM)
This eclectic event took place in Houston last year during the month of October, but its success will more than likely bring about another iteration in 2012. LATISM features a jam-packed agenda of seminars and lectures that focus on the strong impact of social media on Hispanic Americans.
Latinos are avid users of online social networks, particularly when they are mobile. LATISM looks at issues shaping the Hispanic American media sphere in terms of business, health, technology, and education. Past LATISM presenters include the beautiful and talented Gaby Natale, producer and host of the EMMY-nominated SuperLatina talk show, as well as NBC Latino’s social media manager Adrian Carrasquillo.
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Also, if you have an event in the US related to the Hispanic American and/or Latin American community and would like us and our followers to know, please list your event details under comments. Thank you!
ABOUT THE AUTHOR
Sebastian Aroca is an entrepreneur and a customer centric professional. He co-founded Hispanic Market Advisors, a company that offers Spanish SEO and English to Spanish translation services. Sebastian has over 10 years of professional experience managing regional customer programs and client acquisition strategies in the areas of sales and marketing communications, primarily for the U.S. Hispanic and Latin American & Caribbean markets.