The Hispanic online market is growing faster than expected. There are 23 million Hispanics online and 51% of them want to be offered a Spanish website. Research shows that 23% of the Hispanics market online must have Spanish websites because their English comprehension is at the basic level. Another recent study indicates that 28% of… [Read More]
Hard metrics are necessary in order to prove the value of any given website and to choose the route you would like to use for your company in order to gain the most exposure. Measuring the performance of any business website can be a difficult task. The difficulty of this task increases greatly when businesses… [Read More]
Are you looking for an International search engine optimization firm? More specifically, a Spanish SEO firm? Or maybe you just want to learn tips to try to do it yourself. Whatever your reasons for reading this article, it’s important for you to know that Webmasters today have the difficult task of making their clients’ websites… [Read More]
Supporting a Spanish website is not as simple as hosting and direct translating through free services. This can be grossly inaccurate when marketing professional towards the Hispanic target audience. Creating a Spanish Website should only be done if a company is operationally ready to support a Hispanic Online Initiative. Spanish-speaking customers will surely appreciate websites… [Read More]
The Hispanic market is a variable ground in which marketing specialists may have a difficult time mastering. Creating Hispanic consumers profiles helps to enhance the ability to properly market towards the Spanish speaking communities that have internet access and wish to consume products and services that are offered to them through various sites that tend… [Read More]
The Hispanic market is a very large portion of the untapped consumers that are earning income and have little outsources for their monetary spending habits. As more Hispanics find their way online through the internet via computer as well as newly Internet enabled devices such as Personal Digital Assistants and Cellular Phones, they are finding… [Read More]
As the amount of Hispanic consumers begins to rise, especially throughout the World Wide Web, companies must assess their websites for accessibility towards this nearly untouched consumer target. Without the proper Spanish Language websites your Hispanic online consumers will not be able to access any products or services easily. Small business and other online business… [Read More]
There are more customers in the world than those who only speak English. If you only want customers that speak English, then your focus should only be on your English site. However, if you want to expand your business internationally and bring your services and products to more people, then tapping into the Hispanic market… [Read More]
It’s no secret that most Americans have been living on loans and credit cards since the 1960s. American banks and businesses developed a consumer driven economy that is rooted in debt and it now looks like that system will be changed in several ways. The Hispanic market, which is the largest minority group in the… [Read More]
In 2010 there were over 30 million Hispanics online consumers. By 2020 there are more than 51 million Hispanic online consumers and the research indicates that 47% of these Hispanic consumers are under the age of 35 and 51% of those consumers are males. The Hispanic online consumer is very similar to the non-Hispanic online… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.