Articles about the Hispanic Market

If there was any doubt in anyone’s mind about the power of Internet marketing to the Latin American Communities in Central and South America, these 2008 statistics should remove that doubt. In South America 33% of the population are Internet users. That’s almost 130 million users which is 31.1% of all users in the Americas…. [Read More]

The Latino population in the United States is growing at an amazing rate. Latinos in the US now make up around 23% of the total U.S. population and in order to address the needs of this emerging sector of Americans, a solid group of Latino business leaders need to lead the way. It’s important that… [Read More]

The U.S. is experiencing rapid growth of minority ethnic groups and is becoming more racially and ethnically diverse. These changes are creating new segments that are reshaping the way the many industries markets their products and services. To keep up, competing product and service providers must alter their current marketing strategies to accommodate these new… [Read More]

Choosing the Right Tone As a web-designer or developer creating a website that targets the Hispanic community, or as a Web site owner translating your English site to Spanish, you probably have experienced the dilemma of whether to provide text and menus in standardized form or in regional form of Spanish. Providing text in regional… [Read More]

A recent study by the Life Foundation revealed that 93% of the Latino population believes that life insurance, as well as a health insurance is important, but 49% of the people who participated in the survey said they did not have enough coverage. The same survey found that 44% of adult Hispanics have no life… [Read More]

Collaborate with online publishers who work with the Spanish language A lot of thought and study need to go into any Internet marketing strategy directed at a particular section of the population. While the virtual marketplace holds a lot of possibilities, it comes with its own share of hassles, pertaining mostly to communication. Like for… [Read More]

Have you ask yourself the question: how to have SEO Spanish success? SEO success in the Spanish language largely depends on the company with which you choose to partner. Many SEO translation and SEO target marketing agencies are not aware of the intricacies of the online Hispanic market and are therefore ineffective when it comes… [Read More]

Millions of immigrants and residents in the United States speak Spanish as their native language and either prefer Spanish over English or have only a rudimentary understanding of English. The majority of these people originally immigrated from Mexico, Central and South America, some to avoid political unrest and poverty, others to study and advance their… [Read More]

The online Hispanic market is the nation’s fastest growing community. As such, it should be included as one of the key demographics in any successful advertising campaign. It is important to tap into this key Hispanic market now, as it is predicted to keep growing rapidly for the rest of this century. Defining the Online… [Read More]

Spanish-speaking consumers constitute the fastest growing market in United States. Combined with millions of Central and South American consumers, this new niche market is wide open to businesses willing to adapt to the times. U.S. Census statistics indicate that as recently as five years ago 11 million Hispanic immigrants had entered the United States. About… [Read More]