Articles about the Hispanic Market

The Hispanic population in the United States is garnering the attention of demographers and ethnographers. The Hispanic population has experienced exponential growth in the past few decades. Latinos are the most widely represented ethnic group in the nation. The U.S. is home to more than 50 million individuals of Hispanic descent. Demographers estimate that Hispanics… [Read More]

As a growing demographic, Spanish speakers are attracting attention from marketers, politicians, and educators all over the country. It only makes sense that bloggers want a piece of the action. Bloggers who do not know Spanish can still take advantage of the opportunity. The trick is to use the technology of the internet. Finding a… [Read More]

The use of a press release designed to reach Hispanics is a complicated endeavor. The Hispanic audience is made up of people from 20 different countries. Every Hispanic country has a distinct cultural identity. There are also subcultures: Native-born individuals have a different cultural perspective that say, first or second generation Americans with a Hispanic… [Read More]

Observing one’s local area makes it easy to perceive many population trends, and using the US Census is one way of confirming these observations. The 2010 US Census established that the Hispanic population in the United States is over 50 million people or about 16 percent of the total population. Nowadays, Hispanic population reached more… [Read More]

With the growing presence of the Hispanic American community and their impressive purchasing power, it is essential for content creators to learn about the best blogging practices when it comes to reaching this flourishing ethnic group. These practices call for cultural sensitivity as well as understanding patterns of Internet use. Here are five considerations to… [Read More]

Big business reads the marketing trade papers, blogs and Web sites. They know that money invested in marketing to Hispanic buyers is money well spent. Small to mid-sized business owners are usually too busy running their companies to have time to keep up with the latest trends. So, here’s an overview: Population of U.S. Hispanics… [Read More]

These days seems like there are more Hispanics online, communicating through social networking, listening to music and watching videos. There is also a lot of Spanish link building going on and a lot of Spanish SEO (Search Engine Optimization) that is responsible for that. The Spanish link popularity is increasing as there is more and… [Read More]

Spanish on-page SEO techniques are really catching on Search engine optimization techniques are the cutting edge of webpage design because they take advantage of the widespread use of search engines such as Google and Yahoo. For most people, the search engine is the only portal into the vast sea of the Internet. Gaming Google’s systems… [Read More]

The Hispanic online market is growing faster than expected. There are 23 million Hispanics online and 51% of them want to be offered a Spanish website. Research shows that 23% of the Hispanics market online must have Spanish websites because their English comprehension is at the basic level. Another recent study indicates that 28% of… [Read More]

Hard metrics are necessary in order to prove the value of any given website and to choose the route you would like to use for your company in order to gain the most exposure. Measuring the performance of any business website can be a difficult task. The difficulty of this task increases greatly when businesses… [Read More]