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      • Hispanic Marketing for Franchises
      • Hispanic Marketing Agencies
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      • Responsive Email Marketing
      • Responsive Website Design
      • Mobile Marketing to Latinos
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    • Hispanic Marketing
    • Hispanic Marketing Strategies
    • General Questions
  • SEO/AI Search
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    • [White Paper] Lawyers Success in the US Hispanic Market
    • [White Paper] Working With Cross-Functional Teams
    • [Case Study] Latinx Marketing: Consolidated Credit
    • [Case Study] Franchise: Maid Right Franchising, LLC.
    • [Case Study] Boston Immigration Law: Fitzgerald Law Company
    • [Case Study] Cosmetic Plastic Surgeon: Robert J. Troell, M.D., F.A.C.S
    • [Case Study] 24/7 Card Spanish PPC Campaign
    • [Case Study] Consolidated Credit Reaching US Hispanics
    • [Case Study] Blogger: Mamá XXI
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Home » Articles about the Hispanic Market » Page 3

Articles about the Hispanic Market

Hispanic Marketing Associations

What Functions Can Hispanic Marketing Associations Help With in the US?

August 5, 2023 by Hispanic Market Advisors®

Hispanic Marketing Associations – Key Functions for Innovative & Expanding Brands Hispanic marketing associations in the US can assist with various functions and activities related to marketing efforts targeted at the Hispanic community. By leveraging the expertise and resources of Hispanic marketing associations, businesses can enhance their marketing strategies, improve their understanding of the Hispanic… [Read More]

hispanic marketing

Benefits in Partnering with Hispanic Marketing Associations

August 3, 2023 by Hispanic Market Advisors®

Partner. Collaborate. Engage. Partnering with Hispanic marketing associations can offer several benefits for businesses and marketing professionals looking to engage with the Hispanic market. Some of the key advantages include: Access to Expertise: Hispanic marketing associations typically have members who are experts in reaching and understanding the Hispanic consumer market. Partnering with these associations provides… [Read More]

Abogacia-us.com Is A Robust Network of Hispanic Legal Professionals for the Hispanic Consumer in the US

Abogacia-us.com: Connecting Hispanic Consumers with Lawyers Who Speak Spanish

July 31, 2023 by Hispanic Market Advisors®

Abogacia-us.com Is A Robust Network of Hispanic Legal Professionals for the Hispanic Consumer in the US Whether you are an individual seeking legal guidance or a business requiring professional counsel, navigating the complexities of the US legal system can be a daunting task. In the digital age, having a reliable and accessible legal resource is… [Read More]

The Hispanic market in the United States is a powerful force

Understanding the Intricacies of the Hispanic Market in the US

July 29, 2023 by Hispanic Market Advisors®

The Hispanic market in the United States is a powerful force that continues to grow and shape the country’s economic landscape. With a population of over 60 million and counting, Hispanics represent the largest minority group in the nation, making their impact on consumer behavior and market trends undeniable. It is also one of the… [Read More]

Strategies For Reaching Spanish-Speaking Audiences

July 26, 2023 by Hispanic Market Advisors®

Reaching Spanish-speaking audiences requires a thoughtful and culturally sensitive approach. As the Hispanic population continues to grow in the United States, businesses must recognize the immense diversity within this vibrant demographic. Spanish-speaking communities encompass a wide array of backgrounds, traditions, and language preferences, making it essential for marketers to tailor their strategies accordingly. Here are… [Read More]

AI And SEO Can Enhance Hispanic Marketing Efforts

AI And SEO Can Enhance Hispanic Marketing Efforts

July 5, 2023 by Hispanic Market Advisors®

The intersection of AI, SEO, and Hispanic marketing in the U.S. presents several opportunities and considerations. AI = Artificial Intelligence SEO = Search Engine Optimization Here are some key points to understand, according to Sebastian Aroca, President at Hispanic Market Advisors: AI in Hispanic Marketing: AI technologies can be utilized to enhance Hispanic marketing efforts…. [Read More]

Marketing con Sabor

What does it mean “Marketing con Sabor”?

May 31, 2023 by Hispanic Market Advisors®

“Marketing con Sabor” is a Spanish phrase that translates to “Marketing with Flavor” in English. It is a concept that refers to marketing strategies, campaigns, or approaches specifically tailored to appeal to the Hispanic/Latino market or incorporate elements of Hispanic culture and flavor. “Marketing con Sabor” recognizes the cultural nuances and preferences of the Hispanic… [Read More]

Retro-Acculturation Process and the Importance of Marketing towards Hispanics

May 13, 2023 by Hispanic Market Advisors®

Every Hispanic family that has been introduced into the United States by migrating has experienced a large change with each new generation. With each generation, schooling and work opportunities made it possible for English to become one of the more dominant languages learned. When this generation decided to have children, then they decided to bring… [Read More]

ChatGPT, Google search and SEO

Will ChatGPT replace Google search and the need for SEO in the future?

February 19, 2023 by Hispanic Market Advisors®

It is highly unlikely that ChatGPT will replace Google search or the need for search engine optimization (SEO) in the future. While ChatGPT is a powerful tool for answering specific questions, it is not a search engine in the traditional sense. Google search and other search engines use complex algorithms and indexing to provide a… [Read More]

ChatGPT for Content Marketing and Latino SEO

How Latino Businesses Can Use ChatGPT for Content Marketing, SEO, Social, and Sales

January 14, 2023 by Hispanic Market Advisors®

ChatGPT is a chatbot that uses natural language processing and GPT-3 technology, but how can it help with content marketing, SEO, social, and sales? It can help provide quick and accurate responses to customer inquiries It can help improve your customer support and engagement with your audience It can help generate AI-assisted content tailored to… [Read More]

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SEO Success in Spanish [White Paper]

SEO Success SpanishExcecuting a cost-effective Spanish SEO campaign

Client Testimonials – Spanish SEO/SEM

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21… Read more
Ines Mato

Ines Mato

Product Specialist
Miami, FL

“We hired Sebastian Aroca and Hispanic Market Advisors to help us at 24/7 Card with PPC in Spanish (AdWords + Bing) and Spanish SEO (search engine optimization) for… Read more
Andrew Latimer

Andrew Latimer

CTO at 24/7 Card
Los Angeles, CA

“Sebastian: I appreciate all of the help and guidance that you have provided me over the last 18 months! Thanks to your Spanish SEO/SEM expertise …

Read more

Ines Mato

Ronnie Schwartz

President, Students Connecting
New York City

“Sebastian is very thorough and enthusiastic about helping us with all of our SEO needs!.
He is very proactive and provides solutions that have lead to a…

Read more

Ines Mato

Storm Josefsberg

Product Marketing Specialist at Siemens Energy
Orlando, FL

“Hispanic Market Advisors’ SEO work was key in the development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Silvia Prado

Silvia Prado

Advertising, Marketing
Miami, FL

“Hispanic Market Advisors’ SEO work was key in development of our marketing and PR strategy in Spanish at Consolidated Credit.
They were able to position 21…

Read more

Sofia Keck

Sofia Keck

Hispanic Marketer
San Francisco, CA

CASE STUDY

How we Made It Happen

Consolidated Credit

Small Bussiness: Consolidated Credit

Latino SEO, Spanish SEO

Consolidated Credit Counseling Services improved its online presence in the US Latino market by adopting a pure organic Latino SEO …

Read More

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

Hispanic Marketadvisors logo

:: WE PROVIDE

Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

Hispanic Market Advisors

:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Hispanic Marketadvisors logo

:: WE OFFER

A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.

A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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