Articles about the Hispanic Market

In 2010 there were over 30 million Hispanics online consumers. By 2020 there are more than 51 million Hispanic online consumers and the research indicates that 47% of these Hispanic consumers are under the age of 35 and 51% of those consumers are males. The Hispanic online consumer is very similar to the non-Hispanic online… [Read More]

There are several reasons why Hispanic advertising agencies are important. They add another meaning to the word creativity. These companies take a product and market it to a Hispanic speaking audience in unique and innovative ways. When a Hispanic advertising agency promotes a product there is an element of emotional richness that explodes around the… [Read More]

The Hispanic market in the United States is one of the fastest growing markets in North America. The Hispanic and Latino population is growing at an unprecedented pace and bringing untapped business opportunities along with it. Many U.S. companies are already targeting the Spanish-speaking consumer with great success. Some businesses are utilizing bilingual flyers and… [Read More]

If there was any doubt in anyone’s mind about the power of Internet marketing to the Latin American Communities in Central and South America, these 2008 statistics should remove that doubt. In South America 33% of the population are Internet users. That’s almost 130 million users which is 31.1% of all users in the Americas…. [Read More]

The Latino population in the United States is growing at an amazing rate. Latinos in the US now make up around 23% of the total U.S. population and in order to address the needs of this emerging sector of Americans, a solid group of Latino business leaders need to lead the way. It’s important that… [Read More]

The U.S. is experiencing rapid growth of minority ethnic groups and is becoming more racially and ethnically diverse. These changes are creating new segments that are reshaping the way the many industries markets their products and services. To keep up, competing product and service providers must alter their current marketing strategies to accommodate these new… [Read More]

Every Hispanic family that has been introduced into the United States by migrating has experienced a large change with each new generation. With each generation, schooling and work opportunities made it possible for English to become one of the more dominant languages learned. When this generation decided to have children, then they decided to bring… [Read More]

Choosing the Right Tone As a web-designer or developer creating a website that targets the Hispanic community, or as a Web site owner translating your English site to Spanish, you probably have experienced the dilemma of whether to provide text and menus in standardized form or in regional form of Spanish. Providing text in regional… [Read More]

A recent study by the Life Foundation revealed that 93% of the Latino population believes that life insurance, as well as a health insurance is important, but 49% of the people who participated in the survey said they did not have enough coverage. The same survey found that 44% of adult Hispanics have no life… [Read More]

Collaborate with online publishers who work with the Spanish language A lot of thought and study need to go into any Internet marketing strategy directed at a particular section of the population. While the virtual marketplace holds a lot of possibilities, it comes with its own share of hassles, pertaining mostly to communication. Like for… [Read More]