The use of a press release designed to reach Hispanics is a complicated endeavor. The Hispanic audience is made up of people from 20 different countries. Every Hispanic country has a distinct cultural identity. There are also subcultures: Native-born individuals have a different cultural perspective that say, first or second generation Americans with a Hispanic… [Read More]
Observing one’s local area makes it easy to perceive many population trends, and using the US Census is one way of confirming these observations. The 2010 US Census established that the Hispanic population in the United States is over 50 million people or about 16 percent of the total population. Nowadays, Hispanic population reached more… [Read More]
With the growing presence of the Hispanic American community and their impressive purchasing power, it is essential for content creators to learn about the best blogging practices when it comes to reaching this flourishing ethnic group. These practices call for cultural sensitivity as well as understanding patterns of Internet use. Here are five considerations to… [Read More]
Big business reads the marketing trade papers, blogs and Web sites. They know that money invested in marketing to Hispanic buyers is money well spent. Small to mid-sized business owners are usually too busy running their companies to have time to keep up with the latest trends. So, here’s an overview: Population of U.S. Hispanics… [Read More]
These days seems like there are more Hispanics online, communicating through social networking, listening to music and watching videos. There is also a lot of Spanish link building going on and a lot of Spanish SEO (Search Engine Optimization) that is responsible for that. The Spanish link popularity is increasing as there is more and… [Read More]
Spanish on-page SEO techniques are really catching on Search engine optimization techniques are the cutting edge of webpage design because they take advantage of the widespread use of search engines such as Google and Yahoo. For most people, the search engine is the only portal into the vast sea of the Internet. Gaming Google’s systems… [Read More]
The Hispanic online market is growing faster than expected. There are 23 million Hispanics online and 51% of them want to be offered a Spanish website. Research shows that 23% of the Hispanics market online must have Spanish websites because their English comprehension is at the basic level. Another recent study indicates that 28% of… [Read More]
Hard metrics are necessary in order to prove the value of any given website and to choose the route you would like to use for your company in order to gain the most exposure. Measuring the performance of any business website can be a difficult task. The difficulty of this task increases greatly when businesses… [Read More]
Are you looking for an International search engine optimization firm? More specifically, a Spanish SEO firm? Or maybe you just want to learn tips to try to do it yourself. Whatever your reasons for reading this article, it’s important for you to know that Webmasters today have the difficult task of making their clients’ websites… [Read More]
Supporting a Spanish website is not as simple as hosting and direct translating through free services. This can be grossly inaccurate when marketing professional towards the Hispanic target audience. Creating a Spanish Website should only be done if a company is operationally ready to support a Hispanic Online Initiative. Spanish-speaking customers will surely appreciate websites… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.