Articles about the Hispanic Market

Have you ask yourself the question: how to have SEO Spanish success? SEO success in the Spanish language largely depends on the company with which you choose to partner. Many SEO translation and SEO target marketing agencies are not aware of the intricacies of the online Hispanic market and are therefore ineffective when it comes… [Read More]

Millions of immigrants and residents in the United States speak Spanish as their native language and either prefer Spanish over English or have only a rudimentary understanding of English. The majority of these people originally immigrated from Mexico, Central and South America, some to avoid political unrest and poverty, others to study and advance their… [Read More]

The online Hispanic market is the nation’s fastest growing community. As such, it should be included as one of the key demographics in any successful advertising campaign. It is important to tap into this key Hispanic market now, as it is predicted to keep growing rapidly for the rest of this century. Defining the Online… [Read More]

Spanish-speaking consumers constitute the fastest growing market in United States. Combined with millions of Central and South American consumers, this new niche market is wide open to businesses willing to adapt to the times. U.S. Census statistics indicate that as recently as five years ago 11 million Hispanic immigrants had entered the United States. About… [Read More]

The United States has large groups of untapped consumers in every field of marketing. The Hispanic market is one of them. It is simply due to language barriers which many companies have not invested time and resources into as of yet to reach these groups. The US Hispanic population has exploded within a relatively short… [Read More]

There is a wealth of untapped consumers throughout the United States who are ready for new products and services. Many companies are unable to reach these consumers as customers because of limitations between language barriers and the ability to communicate efficiently towards these consumers. The problem herein is that more products and services are marketed… [Read More]

Targeting the 81.7 million Spanish speaking Internet users or just specifically US Hispanics is possible using a number of different tools and methods, including what is known as geo-targeting. Most major search engines offer targeted advertising in their search result pages. One such advertising network offered by the Google search engine is called AdWords. Google… [Read More]

Thirty percent of the 50 million Hispanic consumers online live in the US and that percentage continues to increase every year. Studies show that Latinos spend an average of 9.5 hours a week online, which is one hour more than other US residents dedicate to online activities. Latinos tend to use the same search engines… [Read More]

Translations from English to Spanish does not have to be a difficult process when translation marketing services are readily available through online sources. There is much to be had with online marketing services when dealing with another language. Translating web pages is important in the online market, especially when more people in the Hispanic population… [Read More]

When dealing in the business world with different marketing populations, it is important that you have the right materials to transcend barriers such as language and cultural differences. It is important that translating documents and marketing content to Spanish is done efficiently so that Hispanic clients may associate your company brand as a reliable source… [Read More]