Articles about the Hispanic Market

Spanish-speaking consumers constitute the fastest growing market in United States. Combined with millions of Central and South American consumers, this new niche market is wide open to businesses willing to adapt to the times. U.S. Census statistics indicate that as recently as five years ago 11 million Hispanic immigrants had entered the United States. About… [Read More]

The United States has large groups of untapped consumers in every field of marketing. The Hispanic market is one of them. It is simply due to language barriers which many companies have not invested time and resources into as of yet to reach these groups. The US Hispanic population has exploded within a relatively short… [Read More]

There is a wealth of untapped consumers throughout the United States who are ready for new products and services. Many companies are unable to reach these consumers as customers because of limitations between language barriers and the ability to communicate efficiently towards these consumers. The problem herein is that more products and services are marketed… [Read More]

Targeting the 81.7 million Spanish speaking Internet users or just specifically US Hispanics is possible using a number of different tools and methods, including what is known as geo-targeting. Most major search engines offer targeted advertising in their search result pages. One such advertising network offered by the Google search engine is called AdWords. Google… [Read More]

Thirty percent of the 50 million Hispanic consumers online live in the US and that percentage continues to increase every year. Studies show that Latinos spend an average of 9.5 hours a week online, which is one hour more than other US residents dedicate to online activities. Latinos tend to use the same search engines… [Read More]

Translations from English to Spanish does not have to be a difficult process when translation marketing services are readily available through online sources. There is much to be had with online marketing services when dealing with another language. Translating web pages is important in the online market, especially when more people in the Hispanic population… [Read More]

When dealing in the business world with different marketing populations, it is important that you have the right materials to transcend barriers such as language and cultural differences. It is important that translating documents and marketing content to Spanish is done efficiently so that Hispanic clients may associate your company brand as a reliable source… [Read More]

Send traffic to a rapidly growing cluster of Internet users. Expand your website with a Spanish version and let your business grow to its full potentials by catering to a loyal community of online shoppers. All of these can be realized through the English to Spanish translation services from Hispanic Market Advisors. Business establishments offline… [Read More]

The Latin America’s Internet boom is virtually untapped by small U.S. businesses and the opportunity to enter this market has never been better. North American businesses can vastly expand their potential markets and even create a whole new market niche by targeting Hispanic web buyers. E-commerce is positioned to grow exponentially in the new Latino… [Read More]

Translating your English website to Spanish can give you a competitive edge. Having the ability to compete in the international marketplace is a worthwhile and achievable goal for any business whether small or large. With the emerging economies in Latin American offering an opportunity for expanded growth and financial success, it is imperative to evaluate… [Read More]