Articles about the Hispanic Market

Be Operationally Ready to Support a Hispanic Online Initiative

January 30, 2013 by Hispanic Market Advisors®

Supporting a Spanish website is not as simple as hosting and direct translating through free services. This can be grossly inaccurate when marketing professional towards the Hispanic target audience. Creating a Spanish Website should only be done if a company is operationally ready to support a Hispanic Online Initiative. Spanish-speaking customers will surely appreciate websites… [Read More]

Creating Valuable Hispanic Consumer Profiles to Determine Challenges and Opportunities

January 15, 2013 by Hispanic Market Advisors®

The Hispanic market is a variable ground in which marketing specialists may have a difficult time mastering. Creating Hispanic consumers profiles helps to enhance the ability to properly market towards the Spanish speaking communities that have internet access and wish to consume products and services that are offered to them through various sites that tend… [Read More]

Marketing to Latinos – Sizing Your Online Hispanic Market and Tending To Spanish-Preferring Consumers

January 2, 2013 by Hispanic Market Advisors®

The Hispanic market is a very large portion of the untapped consumers that are earning income and have little outsources for their monetary spending habits. As more Hispanics find their way online through the internet via computer as well as newly Internet enabled devices such as Personal Digital Assistants and Cellular Phones, they are finding… [Read More]

Steps To Assess Your Spanish-Language Opportunity

December 29, 2012 by Hispanic Market Advisors®

As the amount of Hispanic consumers begins to rise, especially throughout the World Wide Web, companies must assess their websites for accessibility towards this nearly untouched consumer target. Without the proper Spanish Language websites your Hispanic online consumers will not be able to access any products or services easily. Small business and other online business… [Read More]

Getting Your Spanish Website Listed on Spanish Web Directories

December 15, 2012 by Hispanic Market Advisors®

There are more customers in the world than those who only speak English. If you only want customers that speak English, then your focus should only be on your English site. However, if you want to expand your business internationally and bring your services and products to more people, then tapping into the Hispanic market… [Read More]

Hispanic Attitudes Regarding Financial Services

December 1, 2012 by Hispanic Market Advisors®

It’s no secret that most Americans have been living on loans and credit cards since the 1960s. American banks and businesses developed a consumer driven economy that is rooted in debt and it now looks like that system will be changed in several ways. The Hispanic market, which is the largest minority group in the… [Read More]

The State of Hispanic Online Consumers and Technology

November 30, 2012 by Hispanic Market Advisors®

In 2010 there were over 30 million Hispanics online consumers. By 2020 there are more than 51 million Hispanic online consumers and the research indicates that 47% of these Hispanic consumers are under the age of 35 and 51% of those consumers are males. The Hispanic online consumer is very similar to the non-Hispanic online… [Read More]

Hispanic Advertising Agencies at a Glance

November 15, 2012 by Hispanic Market Advisors®

There are several reasons why Hispanic advertising agencies are important. They add another meaning to the word creativity. These companies take a product and market it to a Hispanic speaking audience in unique and innovative ways. When a Hispanic advertising agency promotes a product there is an element of emotional richness that explodes around the… [Read More]

Hispanic market in the United States: Myths and Facts

November 1, 2012 by Hispanic Market Advisors®

The Hispanic market in the United States is one of the fastest growing markets in North America. The Hispanic and Latino population is growing at an unprecedented pace and bringing untapped business opportunities along with it. Many U.S. companies are already targeting the Spanish-speaking consumer with great success. Some businesses are utilizing bilingual flyers and… [Read More]

Latin American Communities in Central and South America

October 30, 2012 by Hispanic Market Advisors®

If there was any doubt in anyone’s mind about the power of Internet marketing to the Latin American Communities in Central and South America, these 2008 statistics should remove that doubt. In South America 33% of the population are Internet users. That’s almost 130 million users which is 31.1% of all users in the Americas…. [Read More]