Targeting the 81.7 million Spanish speaking Internet users or just specifically US Hispanics is possible using a number of different tools and methods, including what is known as geo-targeting. Most major search engines offer targeted advertising in their search result pages. One such advertising network offered by the Google search engine is called AdWords. Google… [Read More]
Thirty percent of the 50 million Hispanic consumers online live in the US and that percentage continues to increase every year. Studies show that Latinos spend an average of 9.5 hours a week online, which is one hour more than other US residents dedicate to online activities. Latinos tend to use the same search engines… [Read More]
Translations from English to Spanish does not have to be a difficult process when translation marketing services are readily available through online sources. There is much to be had with online marketing services when dealing with another language. Translating web pages is important in the online market, especially when more people in the Hispanic population… [Read More]
When dealing in the business world with different marketing populations, it is important that you have the right materials to transcend barriers such as language and cultural differences. It is important that translating documents and marketing content to Spanish is done efficiently so that Hispanic clients may associate your company brand as a reliable source… [Read More]
Send traffic to a rapidly growing cluster of Internet users. Expand your website with a Spanish version and let your business grow to its full potentials by catering to a loyal community of online shoppers. All of these can be realized through the English to Spanish translation services from Hispanic Market Advisors. Business establishments offline… [Read More]
The Latin America’s Internet boom is virtually untapped by small U.S. businesses and the opportunity to enter this market has never been better. North American businesses can vastly expand their potential markets and even create a whole new market niche by targeting Hispanic web buyers. E-commerce is positioned to grow exponentially in the new Latino… [Read More]
Translating your English website to Spanish can give you a competitive edge. Having the ability to compete in the international marketplace is a worthwhile and achievable goal for any business whether small or large. With the emerging economies in Latin American offering an opportunity for expanded growth and financial success, it is imperative to evaluate… [Read More]
If your small business has been wise enough to create a Spanish version of your website in order to draw prospective customers from the online Hispanic market, you understand the potential revenues such a site can generate. Understanding how to localize your target audience is one of the tips for making Spanish SEO quick and… [Read More]
There are more Hispanics involved online than there has ever been in past decades. Hispanics in the social media age are now involved in watching videos, listening to music, communicating through social networking and creating their own content to publish online. Social media is one of the key sources of entertainment for the online Hispanic… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more about us.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more about English to Spanish Translation services.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.