There are more Hispanics involved online than there has ever been in past decades. Hispanics in the social media age are now involved in watching videos, listening to music, communicating through social networking and creating their own content to publish online. Social media is one of the key sources of entertainment for the online Hispanic crowd. There is no doubt that exposure to great technologies that allow access to the internet such as personal computers, laptops and cell phones are now being used to access such types of entertainment and independent media sources online.
The roles of Hispanics in the social media age are varied. Many of the newly accustomed Hispanics to the online world begin sharing and conversing thoughts through social networking platforms, increasing their connections to people throughout the world. They will have access to content that is of Spanish origin as well as have tools available to them to generate their own. Social media has become one of the mainstream constants which have become part of the social hierarchy of most Hispanics with internet access. Many of the Blogging websites, personal music sites and video sharing websites are experiencing an explosion of users with Spanish-speaking backgrounds.
How to Create Value in Content to Reach Hispanic Users
The purpose of social media is about creating value in content and not simply mundane messages. Discussions will tend to be more emotional and empathic with Hispanic internet users. Rationality is not an issue when the subject matter takes precedence over the importance of being rational in social media. Music, videos, poetry and prose, artwork and articles all have to deal with mainly higher emotional response to Hispanic viewers online. More and more Hispanic users are generating important social media content throughout the entire internet in every subject, as well as every content niche.
Hispanics in the US are flocking to networking sites throughout the internet. This allows for many people to connect with others who have the same ideals, thoughts and philosophies online. The trend is growing with every advance in internet enabled technologies. More cellular phones are coming with internet access allowing those Hispanics without computers to join in online social media activities. With Hispanic Marketing 2.0, the advantages of redefining the marketing strategy towards Hispanics online will allow for companies to gain access to an otherwise untapped consumer market. Hispanics in the social media age are exposed to much more than just social media, and will be able to purchase more products and services when companies begin to market in a fashion suited for Hispanics.
Hispanic Marketing 2.0 and the Power of Social Media
Hispanics are very prone to watching videos online and accessing other types of media. They consume a great portion of the viewers online who will pass on information that is presented to them if they believe it is of importance to their family, friends and contacts. This virility in transmittance of information is one of the important factors of Hispanic Marketing 2.0 that utilizes the power of social media towards advertising of products and services online.
There are more social media sites with Spanish content arriving online and the responses are met with great enthusiasm by the Hispanic communities. Many of the larger social networking sites are creating Spanish versions of their websites to allow for the portion of non-English speaking users to have access to their websites and content. This plays well into Hispanic Marketing 2.0 and companies wishing to offer social media platforms for their Spanish-speaking users. Hispanics in the social media age are redefining the standards for marketing and advertising throughout the internet enabled world.
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ABOUT THE AUTHOR
Sebastian Aroca is an entrepreneur and a customer centric professional. He co-founded Hispanic Market Advisors, a company that offers Spanish SEO/SEM and English to Spanish translation services. Sebastian has over 10 years of professional experience managing regional customer programs and client acquisition strategies in the areas of sales and marketing communications, primarily for the U.S. Hispanic and Latin American & Caribbean markets.