If your small business has been wise enough to create a Spanish version of your website in order to draw prospective customers from the online Hispanic market, you understand the potential revenues such a site can generate. Understanding how to localize your target audience is one of the tips for making Spanish SEO quick and correct that can raise the effectiveness of your website and generate even more revenue for your company.
How to Use Location-Specific Terms and Keywords
Once you have done the research and chosen the right SEO key words that will effectively market your company to one of the many sub-markets within the larger Hispanic online market, you are ready to take your SEO boost to the next level. By adding location-specific key words to your existing SEO content, you will be able to reach out to your target market more effectively in every geographic region.
If your small business website is looking to draw in online business from the U.S. Hispanic community, you may want to use vernacular that appeals specifically to this demographic. Your team may choose a common phrase used in U.S. Hispanic sub-market that is relevant to your company or product. Once this is accomplished, you can further specialize your SEO content to a specific region by adding location-specific key words.
For instance, if you were selling promotional pens, you could further expand your SEO content with location-specific key words. The resulting key word phrase would be, “promotional pens in New York,” or, “Los Vegas promotional pens.” This simple step can make your key words even more relevant to specific search engine queries and can bring your business to the top of relevant search engine results.
How to Localize for Your Target Audience
Once you know the sub-market your small business would like to target within the broader online Hispanic market, another one of the simplest tips for making Spanish SEO quick and correct is to localize for your intended audience. Find out the names of the neighborhoods where your target audience lives and add them to your SEO key words. Find out the local hotspots for your target audience and include those as well.
The more specific and relevant you can make your SEO key words, the better chance you have of your small business website popping up in the search engine results. Adding a localized key word is a quick way to enhance your SEO content and make it more effective.
Do You Really Need a New Website?
Some of the tips for making Spanish SEO quick and correct will not do you much good if your small business web site does not appeal to the online Hispanic market you are trying to reach. There are times when your regional web site (Spanish or Portuguese) will be more effective if it is separate from your main site, yet still linked to it. However, at other times your small business web site will be more effective if you simply have two language versions of your web site (English and Spanish and/or Portuguese).
If your target audience speaks primarily one language, such as the South American Hispanic online market, then you would be wise to create a regional website that is geared entirely toward this community. You may still link this site to your main company website, in case English speaking customers wish to link to it. If, however, you are targeting a Hispanic market that is comprised of men and women who speak both English and another language (Spanish and/or Portuguese), you would be wise to create two versions of your website, in order to reach your intended market in its entirety.
ABOUT THE AUTHOR
Sebastian Aroca is an entrepreneur and a customer centric professional. He co-founded Hispanic Market Advisors, a company that offers Spanish SEO/SEM and English to Spanish translation services. Sebastian has over 10 years of professional experience managing regional customer programs and client acquisition strategies in the areas of sales and marketing communications, primarily for the U.S. Hispanic and Latin American & Caribbean markets.
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