There are more customers in the world than those who only speak English.
If you only want customers that speak English, then your focus should only be on your English site. However, if you want to expand your business internationally and bring your services and products to more people, then tapping into the Hispanic market is definitely one viable option. Getting the Spanish version of your website Hispanic SEO optimized and listed on Spanish Web Directories can be a wise growth Internet strategy.
Have your website content optimized for SEO Spanish. If you have a properly written and well-optimized website, the Spanish language keywords will help boost your ranking on Spanish search engines. You should also have inward links on your main page to even more Spanish language content. A single page of Spanish can act as an entry page but is usually not enough. Ideally, you would completely translate your website before you submit it to a directory submission service. The more Hispanic SEO content your website has, the better its ranking will be.
Remember to specifically target your new market. The content you publish should not just be a simple translation. You want to show your potential customers how your products and services can benefit their individual lives. Read blogs and articles, participate in Hispanic forums, and consider hiring a cultural consultant if you are completely unfamiliar with your new target demographic. This can help you make absolutely certain that your content does not contain anything inadvertently offensive. You do not want to use SEO and a directory submission service to get potential customers to come to your website and then have them leave immediately because of something they read.
Other Benefits of Submitting Your Spanish Web Page to Spanish Web Directories
If your website is on Spanish search engines you will get permanent one way links. This is a great way to increase your total number of links online. To make sure that you get your website listed on Spanish search engines make sure that you follow all the rules and regulations of the directory submission service that you use. That way, your request for inclusion will be approved. When you submit your page, make sure it is put under the most relevant category. You should also create an anchor text with an informative, and interesting introductory paragraph for submission to web directories. This will help directories place your website appropriately. It will also help convince searchers to click on your link.
In some markets, Latino customers prefer to use local search engines as opposed to international search engines. One reason that these individuals use Spanish web directories is because they are not satisfied with the Spanish language results they receive from international search engines. They do not want to read yet another poorly translated website. It is not enough to simply translate your website to Spanish and hope for the best. Instead, you need to translate the content, personalize it to your Spanish audience and last but not least, optimize it for the Spanish search engines.
Hispanic SEO uses keywords that are relevant to your potential customer’s search. There is a reason that SEO is so popular and useful. It does not just get visitors to your website organically. It also keeps them reading and coming back as well for the content is relevant to them.