This post was originally posted in Latinosem.com, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. 😉 Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language…. [Read More]
hispanic marketing
Succeed in Entering the U.S. Hispanic Market in 2016
Although the Latino market has accounted for more than half the U.S. population growth from 2000-2010, and in many industries such as the automotive, sales to Hispanics are outpacing the market, still many organizations don’t succeed at penetrating the Latino market because they don’t take the time to develop a comprehensive, data-driven, results-oriented Latino marketing… [Read More]
Digital Marketing Solutions for Dentists
Your Patients Are Online. Learn how Hispanic Market Advisors can help your dentist practice.
How Mobile Readers Interact with Email
As shared on this page, there has been a big push by digital marketers to use responsive or mobile-friendly design in their email communications with their contacts and subscribers given that mobile opens have increased by 24% in the last 12 months (from 41% to 51%). But to gain a deeper understanding, how are mobile… [Read More]
Why Responsive Websites and Emails in Latino Marketing
A Glimpse into What 2015 Can Be by Hispanic Market Advisors
Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize… [Read More]
The Hispanic market and the Ticket industry
Latinos are arguably the single fastest growing ethnicity in the U.S. It is equally noteworthy that they are also the fastest growing event-going ethnicity in the country as well. Just to demonstrate this, consider the fact that Latinos attend up to 11 films in a year and also purchase 15 percent of the total tickets… [Read More]
Tips for growing e-commerce with US Hispanics
Demographic-specific marketing for e-commerce in the United States is unlike that found anywhere else in the world. Our mixing pot mentality and open-door immigration policy have made us a conglomerated country of cultures, languages, and people. As a provider of products or services to the Hispanic market, you may be well aware of the unique opportunities… [Read More]
Objectives for Hispanic Marketing Partnerships
In 2011, there are new trends that are emerging to redefine the concept of traditional advertising agencies models. The best approach involves collaboration between functional teams to build one bridge that provides a healthy deviation from the traditional models. The changing times have created an atmosphere that is ripe for advertising agencies to adopt new… [Read More]
Hispanic SEARCH ENGINE MARKETING
Hispanic Market Advisors offers Hispanic search engine marketing (also know as SEM) services which is comprised of Spanish SEM and English SEM. We apply a combination of both to reach the entire spectrum of the Hispanic market relevant to your products and services. Clients find you one of two ways when searching the internet. Online… [Read More]