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Home » Our Blog » A Glimpse into What 2015 Can Be by Hispanic Market Advisors

A Glimpse into What 2015 Can Be by Hispanic Market Advisors

January 9, 2015 by Hispanic Market Advisors® Leave a Comment

Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more:

  • Responsive Email Marketing—46% of email is read on a mobile device. Optimize your eBlasts and eNews for mobile. We’re letting you try this new service during the month of January 2015, we are beta testing for this year!
  • Join us for Google Partners Connect—we’re hosting a livestream Google event on February 11th, and you’re invited to join us on our new location at Büro Miami.
  • Meet us during #Hispz15 Celebrating Latino Innovators & Trendsetters—March 16-20, 2015
  • #‎Google claims that “.SOY is the place for ‪#‎Latinos online” – Let’s wait and see. Meanwhile, let us know your thoughts here.
  • Google Algorithm Changes for 2015? Nobody knows. What we do know is that each year, Google changes its search algorithm around 500–600 times. So be on the lookout for algorithmic changes that have big impact on search.
  • The dialogue about Hispanic marketing switched from “why” to “how.” Hispanic marketing is about understanding the Hispanic culture first, then talking about your product or service.
  • U.S. Hispanics clearly over index in smartphone ownership and mobile video consumption vs. U.S. general population. Responsive Website Design—why you need one, especially when reaching Latinos online!

latino-marketing-in-2015

Some predictors and #RefiningROI for Hispanic marketing

Effective Hispanic advertising has long term effects on brand perceptions and attitudes. Yet only time will tell where are we headed in the months to come but keep these statements and predictors relevant and fresh in your mind:

  • Better ROI strategies will allow companies to better understand how the Hispanic population can more positively impact their growth, and their bottom lines. Source: Latino Fox News
  • The buying power of Latino consumers in the U.S. is forecast to reach $1.5 trillion in 2015, up from $1 trillion in 2010. Source: Nielsen report, State of the Hispanic Consumer
  • Marketers have an opportunity with Upscale Hispanics spending $500BB annually. Source: Nielsen 2013
  • Mobile banking services are highly valued by Hispanics. Source: Hispanic Mobile Banking Trends Study, by Zpryme and ThinkNow Research
  • Smart brands are making Brazil a top 5 market to grow their business in the next decade. Keep your eye on Brazil! Source: Portada Magazine
  • The Hispanic online market will be accessed through “Hispennials,” as Hispanics comprise 21 percent of the influential millennial population. Source: Latinpost
  • Hispanic Millennials live in two worlds, bouncing between two cultures and two languages. Source: MediaPost
  • With 26 million Hispanic daily average users, Facebook has similar reach of Univision (32.7 million) and Telemundo (27.9 million). Source: MediaPost, Engage:Hispanics
  • Latino blogging, micro-blogging and social media will continue to grow in 2015 while maintaining a fun and casual environment, yet be authentic and be relevant.

Feel free to leave your comments and please share this post with your friends and colleagues. On behalf of all the Hispanic Market Advisors℠ team, we are sending you Best Wishes for 2015!

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:: WE NEVER STOP

Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.

Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.

We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.

Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.

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Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.

Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.

An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠

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:: WE CARE ABOUT

Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.

Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.

Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.

Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.

Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).

With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

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A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

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